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Daniel Noyed is reader-supported. We may earn a commission through products purchased using links on this page. Learn more about our process here

Shoppers may associate luxury pillows with hotel stays and vacations, but there are benefits to using a luxury pillow at home. Luxury pillows are made with high-quality materials that offer long-lasting support and comfort. Sleepers can often feel the difference, especially when compared to a lower quality pillow that does not retain its shape or offer consistent support.

Pillows play an important role in the overall sleep experience, as they can affect how the neck and spine are kept in alignment and how much pressure relief sleepers get. Although luxury pillows may cost more than the average pillow, they are an investment. Since this type of pillow is often more durable, it retains its shape and has a longer than average lifespan. Luxury pillows are often made with breathable materials to help keep sleepers comfortable and prevent heat retention.

When looking for a luxury pillow, shoppers should consider the materials, including the pillow cover and fill, in addition to the quality of its construction. Your preferred sleeping position and body weight should also be considered, as these can determine what type of pillow you will find most comfortable.

We’ll review our top picks for the best luxury pillows, including how they perform in terms of pressure relief and temperature regulation. We’ll also break down what a luxury pillow is and what sets this type of pillow apart from the rest. To help shoppers determine what pillow to choose, we’ll also answer frequently asked questions about luxury pillows and how to maintain them.

The Best Luxury Pillows

Product Details

Luxe Pillow

Luxe Pillow
Down & Feather
Luxe Pillow

The Luxe Pillow Down Pillow is made with sustainably sourced down, and has a lofty feel that compresses easily to support all sleeping positions.

Who it's best for:
  • Sleepers who like lofty pillows and soft down
  • All sleeping positions
  • Shoppers who want a machine washable down pillow

The Luxe Pillow Down Pillow is made with ethical and sustainable practices. The down fill is Responsible Down Standard Certified, meaning it is sourced humanely without unnecessary harm to the animals. The high loft of the Luxe Pillow compresses easily, cradling the head and neck to accommodate all sleeping positions.

The 300 thread count pillow protector is made with 100 percent stretched cotton for softness and breathability, ensuring ample airflow throughout the pillow. Many luxury pillows include unique details, like the braided seams found on the Luxe Pillow Down Pillow. The pillow is constructed with three chambers, including an inner chamber filled with small-game waterfowl feathers that gives the pillow structure. The two outer chambers surrounding the feather core are filled with sustainably sourced white goose down.

Though the chambered design offers plenty of support for sleepers, the pillow is malleable and soft. The softness of the outer chambers lets sleepers sink into the down pillow. The high loft and supportive core are sufficient for most side sleepers, and the pillow compresses easily for stomach and back sleepers.

The Luxe Pillow Down Pillow is available in standard and king sizes. The pillow comes with a 100-night sleep trial, and the company asks that purchasers try the pillow for two weeks before initiating a return. The Luxe Pillow is easy to care for, as it can be machine washed on the gentle cycle and tumble dried with low heat. It can also be dry cleaned.

Boll & Branch Down Alternative Pillow

Boll & Branch Down Alternative Pillow
Primaloft synthetic microfibers
Soft, Medium, Firm
Boll & Branch Down Alternative Pillow

The Boll & Branch Down Alternative Pillow is an eco-friendly pillow that is offered in three firmness options to suit all sleepers.

Who it's best for:
  • Sleepers who are allergic to down
  • Eco-conscious and vegan shoppers
  • Those with chronic neck or shoulder pain

While many luxury pillows are filled with down, plenty of shoppers may prefer a down alternative. The Boll & Branch offers the environmentally friendly Down Alternative Pillow in three different firmness levels to suit a variety of sleepers. Shoppers can choose between soft, medium, and firm.

Each option has a 100 percent organic cotton cover with piping around the edges. The embroidered cover wicks away moisture and helps dissipate heat by increasing airflow throughout the pillow. The lightweight PrimaLoft synthetic fiber fill resists the buildup of moisture and helps regulate temperature. PrimaLoft mimics the feel of down and conforms to the shape of the head and neck for support and pressure relief. This can be helpful for sleepers who suffer from chronic neck pain and stiffness.

The Boll & Branch Down Alternative Pillow is breathable and malleable. We find that the soft pillow is best for stomach sleepers, while the medium and firm options may be better suited for back and side sleepers. Shoppers should keep in mind their personal preferences and body types when selecting pillow firmness.

The Boll & Branch Down Alternative Pillow carries the Standard 100 by OEKO-TEX certification, and the company adheres to sustainable and ethical practices. This includes investing in organic farming, paying workers fair wages, and providing safe work environments.

The Down Alternative Pillow is produced in standard and king sizes. Boll & Branch offers a 30-night sleep trial and free returns. The Down Alternative Pillow can be machine washed as needed on the gentle cycle, and tumble dried with low heat until completely dry. Boll & Branch recommends washing the pillow infrequently.

Pacific Coast Feather Company SuperLoft All Down Pillow

Pacific Coast Feather Company SuperLoft All Down Pillow
550 fill power Hyperclean down
Pacific Coast Feather Company SuperLoft All Down Pillow

The Pacific Coast SuperLoft All Down Pillow stands out as a common choice for luxury hotels, with a high loft and a machine washable construction.

Who it's best for:
  • Shoppers who want a down pillow with a high loft
  • Sleepers with neck pain
  • Those who want a machine washable down pillow
  • People who like to hug a pillow as they sleep

The SuperLoft All Down Pillow is a popular choice for sleepers who want a high-quality down pillow that is easy to keep clean.

The 500 thread count, 100 percent cotton cover has a sateen “Barrier Weave” to keep down fill from escaping. Corner pleating allows the pillow to expand for a high loft, while a 2-inch gusset offers added structure and support.

The SuperLoft Down Pillow is filled with 550 fill power Hyperclean down, which is washed up to eight times with environmentally friendly soaps to remove allergens. Down acts as natural insulation, meaning it regulates temperature and keeps sleepers comfortable in different environments.

With a medium firmness and high loft, the Pacific Coast SuperLoft All Down Pillow is a great choice for side sleepers. The pillow conforms to the head, neck, and shoulders, relieving pressure and offering plenty of support. Its malleable shape also makes it a popular option for sleepers who like to have a pillow they can hug as they sleep.

The Pacific Coast SuperLoft All Down Pillow comes with a 30-night comfort and allergy-free guarantee, and shoppers can return the pillow for a refund less any shipping and handling costs. Pacific Coast also offers a 3-year limited warranty for the SuperLoft pillow, which covers defects in materials and workmanship. The pillow is available in standard and king sizes and is machine washable.

Standard Textile Down Alternative Pillow

Standard Textile Down Alternative Pillow
Mattress Type:
Standard Textile Down Alternative Pillow

The Standard Textile Firm Down Alternative Pillow offers firm support and temperature regulation.

Who it's best for:
  • Hot sleepers
  • Allergy sufferers
  • Sleepers who want a firm pillow

Standard Textile pillows are commonly used in high-end hotels, due to their high-quality construction and supportive feel. The Standard Textile Firm Down Alternative Pillow offers firm support and temperature regulation for sleepers.

The breathable construction of the Firm Down Alternative Pillow includes a 100 percent cotton cover that wicks away moisture and circulates air throughout the pillow. The three-chamber design prevents the fill from shifting. The outer chambers are filled with soft gel fiber, which helps draw heat away while cushioning the head, neck, and shoulders. The inner chamber is filled with garneted polyester to help retain the shape of the pillow.  Overall, the Firm Down Alternative Pillow has a breathable and durable construction. It is Standard 100 by OEKO-TEX certified, meaning it is tested to be free of harmful substances.

This is a firmer pillow, so it is best for side sleepers or back sleepers who want additional support. While the fill mimics down for some softness and contouring, it may be too firm for stomach sleepers or those who prefer a soft to medium pillow firmness. It is available in standard and king sizes.

Purchasers can machine wash the Standard Textile Firm Down Alternative Pillow with mild detergent and warm water, and tumble it dry with wool dryer balls. Standard Textile offers a 90-day return policy for the pillow.

Coop Home Goods Eden

Coop Home Goods Eden
Mattress Type:
Coop Home Goods Eden

The Coop Home Goods Eden Pillow has an adjustable loft, allowing sleepers to customize the pillow to suit their needs.

Who it's best for:
  • Sleepers who want to adjust their pillow loft as needed
  • Stomach and back sleepers
  • Hot sleepers

In addition to down and down alternatives, luxury pillows can be filled with memory foam. The Coop Home Goods Eden Pillow is an adjustable memory foam pillow, and purchasers can add or remove fill as needed for a personalized loft and feel.

The cover is composed of polyester and bamboo-derived viscose rayon, which gives the pillow structure. Beneath the cover is a lightweight polyester liner that surrounds the shredded memory foam and microfiber fill. The stretchiness of the liner ensures sleepers feel the benefits of the conforming memory foam.

Since the memory foam is shredded and gel-infused, the Coop Home Goods Eden Pillow regulates temperature better than most memory foam pillows. Air can circulate throughout, and the gel helps draw heat away from the body. The Coop Home Goods Eden Pillow is hypoallergenic and certified by CertiPUR-US and Greenguard Gold.

The Eden Pillow is medium soft, with a down-like feel from the shredded foam and microfiber. We find it is best for back and stomach sleepers, though it comes with an additional half-pound bag of fill and that can be added for a higher loft to suit side sleepers. Shoppers have their choice of standard, queen, and king sizes. The cover and foam pillow are both machine washable, though Coop Home recommends washing the foam pillow once a year at most.

Purchasers have 100 nights to try out the Coop Home Goods Eden Pillow. It is also covered by a 5-year warranty, which speaks to its durability.

What is a Luxury Pillow?

Luxury pillows tend to have a higher price tag, so shoppers may wonder if they are worth the investment. But there are often concrete reasons for the added expense, as luxury pillows are made with high-quality materials for added durability, comfort, and consistent support.

The quality of materials used to make a luxury pillow extends to both the cover and the fill. Cotton, linen, and rayon are commonly used for luxury pillow covers, and they are woven in a way to keep the fill from poking out. The seams may have added details, reinforcements, or gusset panels to add structure to the pillow and help it keep its shape. The fill used is often ethically and sustainably sourced, especially if it includes down and feathers.

While most pillows last one to two years before needing to be replaced, purchasers can expect a luxury pillow to maintain its shape for at least three years without becoming lumpy or flat. Though there is not a standardized definition for what a luxury pillow is, there are certain features that set them apart. We’ll break these down further next to help shoppers understand what to look for when shopping for a luxury pillow.

What Makes Luxury Pillows Stand Apart?

It is easy to become overwhelmed by the sheer number of pillows available in today’s market. Shoppers can narrow down their choices by considering the following factors that make luxury pillows stand apart from the rest. These characteristics point to a luxury pillow that is made to last.

As luxury pillows are made with high-quality materials, including natural fabrics and fills, they tend to be breathable and temperature-regulating. This is good news for hot sleepers, who may find that conventional pillows retain body heat and sleep warm. Down is commonly used in luxury pillows, and it acts as natural insulation to keep sleepers comfortable. Latex is also frequently used and known for its breathable nature. These materials are not only breathable, but durable as well.

In addition to the quality of materials and durability, shoppers should also consider the detailing of the pillow. Luxury pillows may have certain details that speak to the craftsmanship and quality of the pillow. This can include piped edges, embroidery, or reinforced seams that elevate the look and durability of the pillow. These extra touches can indicate that the company has invested time and extra effort in the pillow’s production.

When investing in a luxury pillow, shoppers want to make sure it is a perfect fit. Adjustable luxury pillows are becoming more popular, as these pillows give purchasers the opportunity to add or remove fill for a customized feel.

How to Choose a Luxury Pillow

There are a variety of luxury pillows available, and what works for one person may not be the best for another. Each shopper will have unique needs that need to be met. Understanding your needs and priorities prior to shopping will help you know how to find a pillow that’s right for you. While luxury pillows are generally a valuable investment, there are certain factors that you should consider before making a purchase.

What to Consider When Purchasing a Luxury Pillow

Luxury pillows vary widely in terms of design, but there are common factors that indicate the quality of a pillow and if it will be a good choice. These factors include temperature regulation, pressure relief, price, and more.

The term “luxury” covers a broad scope of products, and manufacturers may use it liberally to appeal to shoppers. That being said, not all pillows marketed as luxury may match that level of quality. It is important to look past product names and marketing to focus on what the pillow is actually made of and how well it will suit your personal needs. Shoppers should keep the following factors in mind when shopping for a luxury pillow.

Quality Materials
The quality of materials used determines the lifespan of the pillow. Luxury pillows are made with high-quality materials, but there are several factors to consider that speak to the durability of the pillow itself. A luxury pillow is often made with natural materials, including cotton, linen, latex, and down, or synthetic materials like memory foam and down alternative fill. Luxury brands tend to have traceable supply chains, certifications that attest to the sustainability and ethics of the materials sourced, and solid reputations for customer service and lasting quality.

The loft of a pillow is its height, which can be considered low, medium, or high. Low loft pillows are less than 3 inches high, medium loft pillows measure between 3 and 5 inches, and high loft pillows exceed 5 inches in height. The loft determines the angle of your head and neck as you sleep. Along with firmness and fill, loft affects how much support you receive. A pillow may have a high loft, but certain materials like down and down alternative compress more easily.

Sleeping position, body weight, head and shoulder size should all be considered when selecting pillow loft. Stomach sleepers often need a low loft pillow, while side and back sleepers can use a medium or higher loft pillow.

A pillow supports the head and neck, helping to keep the spine aligned and relieve pressure on the neck and shoulders. Luxury pillows typically have better shape retention, so they can maintain consistent support and an even surface for sleepers throughout the night. The construction and fill determine the amount of support a pillow provides, and some luxury pillows have gusset panels or inner chambers for additional support and structure.

Firmness Level
Pillow firmness should be considered in addition to loft. Pillows can be soft, medium, or firm, and the firmness determines how much your head sinks into the pillow. Side sleepers tend to benefit from a thicker, firmer pillow that keeps the head lifted, while back sleepers may prefer a more medium firmness. Stomach sleepers often prefer a soft pillow to keep the head and neck at a comfortable angle. Some materials are firmer than others, and shoppers may need to try different pillow types and firmness levels to find the right fit.

Pressure Relief
A conforming pillow that provides consistent support can help relieve pressure and tension in the neck and shoulders. Pressure-relieving materials like memory foam, latex, and down can contour to the shape of the head and neck to help keep the spine aligned and reduce tension.

How well a pillow retains its shape is determined by its fill and construction. Luxury pillows often include structural details like pleated corners, reinforced seams, and gussets for shape retention. While conventional pillows are more likely to lose shape and flatten over time, luxury pillows tend to be made of more resilient materials like high-quality memory foam. Down pillows will need to be fluffed regularly to help keep their shape.

Luxury pillows are often more expensive than conventional pillows, but there are a wide range of price points available. Shoppers should expect to spend anywhere from $50 to $150 or more, so it is important to set a budget before shopping. Factor in the cost of additional sleep accessories, such as pillow protectors and pillowcases.

Moldability refers to how easily the pillow can be shaped or scrunched. Down pillows tend to be highly malleable, allowing sleepers to hug or shape them as needed. A moldable pillow also conforms more closely to the shape of the head and neck, which can be helpful for pressure relief.

Temperature Regulation
Luxury pillows are often made using breathable materials that help regulate temperature and prevent sleeping hot. Temperature regulation is affected by both the pillow cover and the fill. Lightweight, moisture-wicking covers include materials like cotton and linen. Down fill acts as natural insulation to regulate temperature, while latex is naturally breathable. While memory foam tends to sleep hot, luxury pillows that have this type of fill typically use modified varieties like open-cell or gel-infused memory foam to help dissipate heat.

What Are the Pros and Cons of Luxury Pillows?

One of the main benefits of a luxury pillow is its lifespan. While conventional pillows can fall flat or feel lumpy within a year or two, luxury pillows are constructed with durability in mind. As a result, they have longer than average lifespans and are valuable investments. That said, the main drawback is that these pillows tend to be more expensive, which can be off-putting for some customers. The following pros and cons should be considered when shopping for a luxury pillow.

Pros Cons
  • Durability: Luxury pillows should provide consistent support for at least three years, depending on the construction and materials used. This is a longer lifespan than the average pillow.
  • Quality of Materials: Luxury pillows are made with premium materials that feel comfortable and supportive for sleepers, with unique details that indicate the level of craftsmanship.
  • Sleeps Cool: The high-quality materials used to construct these pillows are often highly breathable and moisture-wicking, which helps prevent heat retention and keep sleepers cool through the night.
  • High Cost: Many luxury pillows are more expensive than conventional models. While they last longer, the upfront cost may not be ideal for shoppers on a limited budget.
  • Maintenance: Luxury pillows may require dry cleaning or spot cleaning, which is more maintenance than pillows that are machine washable. Down pillows will also need to be fluffed regularly.

What Types of Luxury Pillows are Available?

There are several types of pillows available, categorized by the type of fill used. Certain fills are more commonly seen used in luxury pillows, like memory foam or down and down alternative, though luxury options are available in most pillow types. While the type of material used to fill a pillow will make a large impact on its performance, the factor that separates luxury pillows from the rest is the quality of that fill. We’ll break down common fill and cover materials here, including some potential benefits and drawbacks of each.

Fill Materials

Memory Foam: Viscoelastic polyurethane foam, also known as memory foam, responds to heat and pressure for a closely conforming feel. Memory foam pillows may be made of a solid slab of foam, or shredded foam for adjustability and better airflow. Shredded memory foam pillows are often adjustable, while solid foam pillows are typically not.

High-density foam is more durable than low-density foam, but may trap more heat. While foam is known for retaining heat, some memory foam pillows feature unique cooling constructions, or the fill is infused with gel, graphite, or copper to draw excess heat away.

Latex: Latex is made from the sap harvested from rubber trees, which is processed using the Dunlop or Talalay methods. Like memory foam, latex can be solid or shredded. It offers moderate contouring for pressure relief. Latex is highly durable and breathable, so these types of pillows tend to last a long time and keep sleepers cool.

Down/Feathers: Down is the insulating layer under the feathers of ducks and geese. Formed in soft clusters, down is malleable and conforming. Feathers have more structure and can be added to down pillows for better shape retention. While down and feathers are highly durable, they do require more maintenance. Most down pillows should be dry cleaned.

Buckwheat: Buckwheat hulls, or the casings of buckwheat seeds, are used to fill firm pillows that contour to the shape of the head and neck. The open shape of the hull encourages airflow, making these pillows ideal for hot sleepers. Hulls can be added or removed to buckwheat pillows to adjust the loft. Some sleepers may find the rustling noise of the hulls to be bothersome.

Down Alternative: Down alternative is a synthetic fiber fill, usually polyester or rayon, that mimics the feel of down at a more accessible price point. Down alternative pillows are hypoallergenic and easy to maintain, but they are often less durable than down pillows.

Cover Materials

Cotton: Cotton is a natural fiber that wicks away heat and moisture to keep sleepers comfortable. Luxury pillows are often made with organic cotton covers. Long-staple cotton is also popular, as the longer cotton fibers result in a softer, more durable fabric.

Rayon: Rayon is a semi-synthetic fiber that can be derived from bamboo and other cellulose materials. It is a breathable fabric that is durable and affordable, but there are some environmental concerns when it comes to manufacturing rayon from bamboo or wood fibers with harsh chemicals.

Linen: Linen is a natural fiber derived from flax. It is breathable, moisture-wicking, and highly durable, but it may not feel as soft as cotton or rayon. It is also prone to wrinkling.

Frequently Asked Questions About Luxury Pillows

How do I know my pillow is truly luxury?

To know if your pillow is truly luxury, consider the quality of materials used, the construction, and the brand’s reputation. A luxury pillow will be made with high-end materials that retain their shape and provide consistent support. Reading reviews from verified buyers before purchasing the pillow is beneficial, as this feedback can attest to the quality and feel of the pillow.

How much do luxury pillows cost?

Luxury pillows range widely in price, but shoppers can expect to spend between $50 and $150. Shoppers should keep in mind that price is not the only indicator of quality, and it is possible to find luxury pillows on a budget. Luxury pillows are often a valuable investment, as they last longer than conventional pillows and will not need to be replaced as often.

How do I clean a luxury pillow? 

When cleaning a luxury pillow, it is essential to follow the guidelines provided by the manufacturer. Some luxury pillows can only be dry cleaned or spot cleaned as needed, while others are machine washable. Incorrectly caring for a luxury pillow can lead to loss of pillow shape and deterioration.

Where can I buy a luxury pillow?

Luxury pillows can be purchased online or in stores. Many mattress companies sell luxury pillows along with mattresses and bedding. Department stores and home goods stores also sell luxury pillows. Be sure to read shipping, return, and warranty policies when purchasing a luxury pillow online, along with customer reviews.

How long do luxury pillows last?

Luxury pillows should last three years at least, given that they are made with durable materials and high-quality construction methods. This ensures the pillow will retain its shape and resist flattening or becoming lumpy. A luxury pillow should last longer than the average conventional pillow, which typically lasts six months to two years at most.

Are luxury pillows adjustable?

Some luxury pillows are adjustable, either with loose fill that can be added or removed, or a chambered design that has a removable core. Examples of loose fill pillows include shredded memory foam and buckwheat, while chambered pillows are often filled with down, down alternative, or latex.