Comparison shopping is an important first step for any mattress shopper. By researching different brands and models to see how they stack up, you’ll be able to make an informed purchase and bring home a bed that suits your personal needs and preferences. In this guide, we’ll be comparing DreamCloud and Purple, two of the country’s leading online mattress brands.
DreamCloud first launched in 2018. The brand’s flagship model, known as the DreamCloud Mattress or simply the DreamCloud, is a luxury hybrid constructed with a Euro-top layer containing polyfoam and memory foam comfort layers. The mattress also includes a pocketed coil support core reinforced with transitional and base layers of high-density polyfoam, as well as a cover made from fine Mongolian cashmere. Altogether, the DreamCloud measures 15 inches thick, giving it a very high profile compared to the average mattress. The bed’s firmness level is medium firm, or a 6 on the 1-10 firmness scale. Currently, this model is DreamCloud’s only mattress.
Purple opened for business in 2015 following a successful Kickstarter campaign. The company’s flagship model, the Purple Mattress, features a proprietary comfort layer known as the Purple Grid that is made from hyperelastic polymer material. This layer conforms to the body much like foam but does not sink as much, and its open-grid shape promotes excellent breathability. The Purple Mattress, which measures 9.25 inches thick and has a medium firm (6) feel, also contains transitional and polyfoam support layers. The brand followed up with two additional models, the Purple Hybrid and Purple Hybrid Premier. These mattresses also feature Purple Grid comfort layers, along with pocketed coil support cores. The Purple Hybrid measures 11 inches thick; like the flagship bed, this mattress offers a medium firm (6) feel. The Hybrid Premier is available as a 12-inch model with a medium firm (6) feel, or a 13-inch model with a medium (5) feel.
Below, we’ll take an in-depth look at the DreamCloud mattress vs Purple mattress models to see how they compare in terms of price, feel, and performance across different categories. Read on to learn more.
|Price Range (Queen)|
|Medium Firm (6)||Medium (5), Medium Firm (6)|
|Sleep Trial & Warranty|
365-night sleep trial
Lifetime warranty, non-prorated
100-night sleep trial
10-year warranty, non-prorated
|Ready to Buy?|
|Check Price on DreamCloudSleep.com||Check Price on Purple.com|
Mattress size should be one of your first buying considerations. Most mattresses today are available in six standard sizes. The twin, twin XL, and full are somewhat narrow and best suited to single sleepers, while a queen, king, or California king will allow couples to sleep more comfortably. The best size for you may depend in part on your budget, as prices tend to increase with mattress length and width dimensions.
Thickness is another key consideration. Beds with taller profiles tend to be softer, since they contain extra layers of foam and other padding materials, while shorter mattresses are typically firmer and more supportive. And because each layer represents an individual cost for manufacturers, thicker mattresses are often more expensive than thinner ones.
The weight of a new mattress is important, as well, especially when you order from “bed-in-a-box” brands like DreamCloud and Purple. These mattresses will be delivered to your doorstep in a shipping box, and you’ll need to carry the box to the bedroom where you plan to use your bed. Depending on the model and size, you may need assistance lifting and carrying the mattress.
|14"||Twin, Twin XL, Full, Queen, King, California King|
|9.5"||Twin, Twin XL, Full, Queen, King, Split King, California King|
|11"||Twin, Twin XL, Full, Queen, King, Split King, California King|
|12" or 13"||Twin, Twin XL, Full, Queen, King, Split King, California King|
Of these two brands, Purple offers more options for shoppers by virtue of its wider model selection. You can choose from four different thickness options for your mattress, including low-, medium-, and high-profile models. Purple’s mattresses also vary in terms of weight, feel, and price-point. In addition to the six standard mattress sizes, Purple models also come in a split king size, which is specifically designed for couples who use an adjustable bed base. However, please note the Hybrid and Hybrid Premier models are not sold in a standard twin size.
Since DreamCloud offers one mattress model, this brand will be more limiting for customers whose firmness and thickness preferences differ from the bed’s construction specs. Additionally, DreamCloud does not offer any split sizes for couples with adjustable bases. That said, the DreamCloud is lighter in a queen size than any Purple mattress, making it easier to lift and carry to the room of your choice. The DreamCloud is also thicker than any of the Purple models, making it ideal for people who enjoy sleeping on exceptionally thick mattresses.
Most mattresses made today consist of three standard components. Comfort layers offer surface-level conforming. Latex, memory foam, and adaptive polyfoam are common comfort layer materials. Transitional layers – often consisting of dense foam or minicoils – serve as a buffer that prevents you from sinking too deeply into the mattress. Support cores (base layers) stabilize the mattress to maintain an even plane for your body. High-density polyfoam, latex, and coils are often used as support core materials.
The materials used to construct a mattress affect how the bed performs in different areas, such as durability, temperature control, pressure relief, and edge support. Before picking a model, you should research all of its components to make sure it performs well in categories that matter most to you as a sleeper. Below, we’ll break down each component of the DreamCloud and Purple mattress models.
The DreamCloud begins with a Euro-top layer with memory foam padding. This component creates a plush, cushioning feel for the mattress. A Euro-top, by definition, is a layer sewn into the mattress edges to create a flush, uniform appearance; in contrast, a standard pillow-top is sewn into the mattress surface with a small gap between the pillow-top material and the sides.
The mattress also contains a comfort layer of gel-infused memory foam followed by a transitional layer of dense polyfoam. The DreamCloud is considered medium firm but its thick foam layers conform evenly to the body. You shouldn’t sink too much beneath the surface – thanks in part to the transitional layer – but the mattress delivers noticeable contouring and very good pressure relief, especially for those who weigh at least 130 pounds.
The DreamCloud’s support core consists of 8-inch pocketed coils over an additional layer of dense base polyfoam. These components provide excellent stability to ensure minimal sinkage along the sleep surface and strong reinforcement for the edges, making it easy to get on and off the mattress. The coils also circulate steady air currents to help the DreamCloud maintain a comfortable temperature.
The mattress is encased in a cover made from Mongolian cashmere, a material that offers natural breathability and moisture-wicking. Although memory foam is notorious for absorbing and trapping body heat, the DreamCloud’s cover and pocketed coils make the mattress a great choice for people who sleep hot.
At 15 inches thick, the DreamCloud is thicker than most competing mattresses sold today. Some people prefer thicker mattresses because they provide more support, while others have a harder time getting on and off high-profile beds and would rather sleep closer to the floor. For these reasons, the DreamCloud’s above-average height could be an asset or a drawback, depending on your personal preferences.
The flagship Purple Mattress features a Purple Grid comfort layer that measures 2 inches thick. The Purple Grid is made from hyperelastic polymer material molded into an open grid pattern. The material’s feel is very similar to polyfoam’s; it molds to the body without sinking too much and is somewhat responsive, resulting in a light bounce on the surface. However, the Purple Grid won’t absorb too much body heat and sleeps very cool.
The Purple Mattress also features thick transitional and support layers made of high-density foam. These materials are intended to reinforce the entire mattress and protect the edges from sinkage. That said, foam does not provide the same long-term support as coils or even dense latex. Over time, you’ll likely notice deep sinkage – especially along the edges.
Like the flagship Purple Mattress, the Purple Hybrid is designed with a 2-inch Purple Grid comfort layer and a dense polyfoam transitional layer. This model offers a medium firm feel, as well. However, its support core features 7.5-inch pocketed coils that maintain much better stability and edge support than polyfoam. These coils also promote steady airflow to help the Purple Hybrid sleep even cooler than its foam-based predecessor.
The Purple Hybrid Premier is considered Purple’s luxury hybrid. You can choose from two design options for your Hybrid Premier: a 12-inch model with a 3-inch Purple Grid layer, or a 13-inch model with a 4-inch Purple Grid layer. These thicker comfort layers create a softer, more conforming feel compared to the Purple Mattress or Purple Hybrid, making the Hybrid Premier better suited to people who weigh less than 130 pounds. However, you should keep in mind that both Hybrid Premier models are quite expensive (scroll down to see current prices for all models).
All Purple mattresses are encased in covers made from polyester, viscose, and Lycra spandex. The fabric has a very soft and stretchy feel, and the viscose gives this material good breathability.
Most online mattress brands allow you to access reviews from previous customers and mattress owners. Reviews can be very helpful and informative if you’re trying to determine the pros and cons of different models. That being said, you should also take them with a grain of salt because they represent one person’s experience with a given mattress. A bed that is uncomfortable and unsupportive for one sleeper might be ideal for you, and vice versa.
Also, keep in mind that not all mattress brands are completely forthright with their reviews. Some companies allow you to easily search and filter the reviews to read positive and negative ratings. Others make less favorable reviews harder to find, or omit them entirely from product pages. If you’re trying to learn more about a certain mattress but find that its ratings appear one-sided, we recommend searching for reviews elsewhere, such as retailer pages and mattress review sites.
|Better Business Bureau (BBB) Rating|
Next, we’ll take a close look at performance ratings for DreamCloud and Purple mattresses. In addition to other variables such as price and size, the categories below are among the most important factors to consider when choosing a new mattress. Each rating is based on experiences from verified owners of these mattresses, as well as product research and hands-on testing from our team.
|Firmness||Medium Firm (6.5)|
|Ease of Movement||4/5|
|Purple Mattress||Purple Hybrid||Hybrid Premier|
|Firmness||Medium Firm (6)||Medium Firm (6)||Medium Soft (5), Medium Firm (6)|
|Ease of Movement||3/5||4/5||4/5|
The cost of a mattress often depends on its material construction. All-foam and innerspring mattresses are both widely available for $1,200 or less in a queen size, whereas the average price for a hybrid or all-latex bed falls between $1,600 and $2,200. Size is another consideration, as the cost of a twin size bed and the same model in a king or California king size can differ by hundreds, if not thousands of dollars. Special features or characteristics can drive up the price-point of a mattress, as well. Airbeds, for instance, often cost $2,500 or more due to their unparalleled adjustability.
Another factor to consider is where you buy your mattress. You’ll probably pay much more for a mattress at a store than you will online. This can be attributed to the higher overhead costs for store owners that come from operating a brick-and-mortar establishment; most online brands operate few, if any, physical stores. Lastly, you’ll often find sizable discounts during holiday weekend sales, as well as Black Friday and other major shopping days.
Interested in buying a DreamCloud mattress? Use the link below for the most current discount.
|Purple Mattress||Purple Hybrid||Hybrid Premier|
|Twin XL||$749||$1299||$1899 or $2499|
|Full||$949||$1499||$2099 or $2699|
|Queen||$1099||$1599||$2199 or $2999|
|King||$1399||$1899||$2699 or $3499|
|California King||$1399||$1899||$2699 or $3499|
|Split King||$1498||$2598||$3798 or $4998|
Interested in buying a Purple mattress? Use the link below for the most current discount.
Considering the average hybrid costs at least $1,600 in a queen size, the DreamCloud is fairly affordable by comparison. This is especially true when you compare DreamCloud vs. Purple hybrid models. The DreamCloud’s price-point is also quite low for a mattress with a 15-inch profile, and the DreamCloud is designed with a Euro-top padded with memory foam, 8-inch pocketed coils, a cashmere cover, and other luxurious components.
Additionally, the DreamCloud is backed by a 365-night sleep trial and a lifetime warranty, both much longer than average (see next section for details). Overall, the DreamCloud offers a lot of value for its sticker price.
As you can see, Purple mattresses vary considerably in terms of price. The flagship Purple Mattress is the most affordable model. While it may not offer the same durability of Purple’s hybrid models, this mattress delivers a distinct feel thanks to its Purple Grid comfort layer. The Purple Hybrid’s price-point is in line with the average hybrid model, particularly hybrids with proprietary components like the Purple Grid.
Both Hybrid Premier models are fairly expensive compared to other hybrids. Their thicker Purple Grid layers allow the Hybrid Premiers to provide a plusher feel and deeper contouring than the other two Purple mattresses. However, these models will be too pricey for some shoppers.
|Free shipping to contiguous US, paid shipping to Alaska, Hawaii, Canada||Free|
|Sleep Trial & Returns|
|365 nights||100 nights|
|Lifetime warranty||10 Year, Non-prorated|
DreamCloud offers free ground shipping within the contiguous U.S. Delivery is also available to customers in Alaska, Hawaii, and Guam for an added surcharge. The same is true for the Purple Mattress and Purple Hybrid, though Purple does not offer delivery to Guam. The mattress will be compressed and vacuum-sealed for shipping, then delivered in a box to your doorstep. You won’t need to be at home to sign for the mattress when it arrives.
For the Purple Hybrid Premier, customers in the contiguous U.S. qualify for free White Glove delivery. This service includes scheduled delivery date and time, in-home assembly, and old mattress removal upon request. Mattresses are not compressed for White Glove delivery. You (or another adult) will need to be at home when the couriers arrive.
Since you won’t be able to test out most mattresses from online brands, these companies often offer “sleep trials,” during which you can experience the bed and decide whether or not to keep it. In most cases, you’ll receive a full refund for returns within the trial window (minus applicable shipping charges with your order). Most sleep trials span at least 90 nights from the original purchase or delivery date.
The DreamCloud is backed by a 365-night sleep trial. This is much longer than the sleep trials available through most competing brands. You’ll need to test out the mattress for at least 30 nights before a return will be accepted. Many brands require similar “break-in” periods in order for the mattress to adapt to your body, as it will probably feel somewhat stiff at first. You can initiate a mattress return at any point between 30 and 365 nights. DreamCloud will issue a full refund, provided the mattress is returned in good condition, and one of the company’s Dream Concierges will assist you with donating or disposing of the old mattress.
Purple’s sleep trial for all mattresses spans 100 nights. This trial requires a 21-night break-in period. If you initiate your return between 21 and 100 nights of the delivery date, Purple will issue you a full refund. You can also exchange your mattress for another Purple model within the 100-night period as long as you’ve slept on the original for at least 21 nights. After exchanging, the sleep trial will continue until 100 nights since the beginning of the initial sleep trial or 30 nights after the replacement’s delivery (the greater of the two).
A warranty is a written agreement that states a manufacturer bears responsibility for products that are faulty or defective. Nearly all mattresses sold today come with a warranty that lasts 10 years or longer.
With the DreamCloud, you’ll receive a lifetime warranty for the mattress. This warranty is non-prorated, meaning the company will cover all costs related to repairing or replacing a mattress that develops a defect. During the first 10 years of ownership, DreamCloud will also pay round-trip shipping costs and replace your mattress at no extra charge. The company also offers free replacements after 10 years, but you’ll need to pay roughly $100 in shipping and transportation fees.
The Purple mattress warranty spans 10 years in length. This warranty is also non-prorated, though you’ll need to pay round-trip shipping and transportation costs if the mattress needs to be repaired or replaced. Additionally, Purple mattress covers come with separate two-year warranties.
Each mattress warranty identifies different issues that are considered defects. For the DreamCloud warranty, these include sagging and body impressions in the surface that measure 1.5 inches or deeper, physical flaws in the mattress assembly that cause components to deteriorate prematurely, and issues with the cover assembly. Under the Purple warranty, sagging and body impressions of 1 inch or deeper are considered defects. Issues with any Purple mattress cover are coordinated through its separate two-year warranty.