Comparison shopping is an important first step for any mattress shopper. By researching different brands and models to see how they stack up, you’ll be able to make an informed purchase and bring home a bed that suits your personal needs and preferences. In this guide, we’ll be comparing DreamCloud and Purple, two of the country’s leading online mattress brands.
DreamCloud first launched in 2018. The brand’s flagship model, known as the DreamCloud Luxury Hybrid Mattress or simply the DreamCloud, is a luxury hybrid featuring a Euro-top with memory foam padding, gel-infused memory foam comfort layer, and pocketed coil support core. The mattress also includes a cover made from a Mongolian cashmere blend. The DreamCloud offers a medium firm feel that rates as a 6 on the 1-10 firmness scale, and it measures 14 inches thick. DreamCloud’s second model, the DreamCloud Premier, offers a similar design and medium firm feel as the DreamCloud. However, this model contains an extra inch of memory foam padding in its Euro-top and measures 15 inches thick.
Purple opened for business in 2015 following a successful Kickstarter campaign. The company’s flagship model, the Purple Mattress, features a proprietary comfort layer known as the Purple Grid that is made from hyperelastic polymer material. This layer conforms to the body much like foam but does not sink as much, and its open-grid shape promotes excellent breathability. The Purple Mattress, which measures 9.25 inches thick and has a medium firm (6) feel, also contains transitional and polyfoam support layers. The brand followed up with two additional models, the Purple Hybrid and Purple Hybrid Premier. These mattresses also feature Purple Grid comfort layers, along with pocketed coil support cores. The Purple Hybrid measures 11 inches thick; like the flagship bed, this mattress offers a medium firm (6) feel. The Hybrid Premier is available as a 12-inch model with a medium firm (6) feel, or a 13-inch model with a medium (5) feel.
Below, we’ll take an in-depth look at the DreamCloud mattress vs Purple mattress models to see how they compare in terms of price, feel, and performance across different categories. Read on to learn more.
Price Range (Queen)
Price Range (Queen)
Medium Firm (6)
Medium (5), Medium Firm (6)
Sleep Trial & Warranty
365-night sleep trial
Lifetime warranty, non-prorated
Sleep Trial & Warranty
100-night sleep trial
10-year warranty, non-prorated
Mattress size should be one of your first buying considerations. Most mattresses today are available in six standard sizes. The twin, twin XL, and full are somewhat narrow and best suited to single sleepers, while a queen, king, or California king will allow couples to sleep more comfortably. The best size for you may depend in part on your budget, as prices tend to increase with mattress length and width dimensions.
Thickness is another key consideration. Beds with taller profiles tend to be softer, since they contain extra layers of foam and other padding materials, while shorter mattresses are typically firmer and more supportive. And because each layer represents an individual cost for manufacturers, thicker mattresses are often more expensive than thinner ones.
The weight of a new mattress is important, as well, especially when you order from “bed-in-a-box” brands like DreamCloud and Purple. These mattresses will be delivered to your doorstep in a shipping box, and you’ll need to carry the box to the bedroom where you plan to use your bed. Depending on the model and size, you may need assistance lifting and carrying the mattress.
|14"||Twin, Twin XL, Full, Queen, King, California King|
|15"||Twin, Twin XL, Full, Queen, King, California King|
|9.5"||Twin, Twin XL, Full, Queen, King, Split King, California King|
|11"||Twin, Twin XL, Full, Queen, King, Split King, California King|
|12" or 13"||Twin, Twin XL, Full, Queen, King, Split King, California King|
Of these two brands, Purple offers more options for shoppers by virtue of its wider model selection. You can choose from four different thickness options for your mattress, including low-, medium-, and high-profile models. Purple’s mattresses also vary in terms of weight, feel, and price-point. In addition to the six standard mattress sizes, Purple models also come in a split king size, which is specifically designed for couples who use an adjustable bed base. However, please note the Hybrid and Hybrid Premier models are not sold in a standard twin size.
DreamCloud offers two hybrid mattresses, both with medium firm (6) feels, so this brand is more limiting for customers who want a firmer or softer mattress. Additionally, the DreamCloud does not offer any split sizes for customers with adjustable bases. That said, both DreamCloud mattresses are lighter than Purple models in each corresponding size, so they will be easier to carry into a room of your choice. DreamCloud mattresses are also thicker than any of the Purple models, making them better suited to sleepers who prefer high-profile beds.
Most mattresses made today consist of three standard components. Comfort layers offer surface-level conforming. Latex, memory foam, and adaptive polyfoam are common comfort layer materials. Transitional layers – often consisting of dense foam or minicoils – serve as a buffer that prevents you from sinking too deeply into the mattress. Support cores (base layers) stabilize the mattress to maintain an even plane for your body. High-density polyfoam, latex, and coils are often used as support core materials.
The materials used to construct a mattress affect how the bed performs in different areas, such as durability, temperature control, pressure relief, and edge support. Before picking a model, you should research all of its components to make sure it performs well in categories that matter most to you as a sleeper. Below, we’ll break down each component of the DreamCloud and Purple mattress models.
The DreamCloud and DreamCloud Premier are quite similar in terms of materials and design. Both mattresses begin with Euro-top layers padded with contouring memory foam. A Euro-top, by definition, is a layer sewn into the mattress edges to create a flush, uniform appearance; in contrast, a standard pillow-top is sewn into the mattress surface with a small gap between the pillow-top material and the sides.
The DreamCloud contains 1.5 inches of memory foam cushioning, while the DreamCloud Premier contains 2.5 inches. This results in a plusher surface feel for the latter, but both mattresses cushion the body quite well.
These mattresses each contain comfort layers of gel-infused memory foam, followed by dense polyfoam transitional layers. The DreamCloud and DreamCloud Premier are considered medium firm, so their thick foam layers deliver noticeable contouring and pressure relief without sinking too much. As a result, either mattress is suited to people who weigh 130 pounds or more.
The DreamCloud and DreamCloud Premier also include support cores consisting of 8-inch pocketed coils over a base layer of high-density polyfoam. The coils ensure plenty of bounce on the surface as well as excellent overall stability. This reinforcement ensures sturdy edge support, so you shouldn’t sink too much when getting in and out of bed. The coils also circulate air currents to help maintain a comfortable core temperature.
Both mattresses are encased in covers made from a Mongolian cashmere blend. This material is quite breathable and also wicks away moisture from the body to help you stay cool and dry throughout the night.
The DreamCloud measures 14 inches thick, while the DreamCloud Premier measures 15 inches thick. Each is considered a high-profile model. Some people prefer thicker mattresses because they provide extra support, while others have a hard time getting on and off taller beds and would rather sleep closer to the floor. For these reasons, a thick profile could be an asset or a drawback, depending on your preferences. Keep in mind you may need to buy special deep-pocket sheets for these beds, as some sheet sets do not offer enough reach.
The flagship Purple Mattress features a Purple Grid comfort layer that measures 2 inches thick. The Purple Grid is made from hyperelastic polymer material molded into an open grid pattern. The material’s feel is very similar to polyfoam’s; it molds to the body without sinking too much and is somewhat responsive, resulting in a light bounce on the surface. However, the Purple Grid won’t absorb too much body heat and sleeps very cool.
The Purple Mattress also features thick transitional and support layers made of high-density foam. These materials are intended to reinforce the entire mattress and protect the edges from sinkage. That said, foam does not provide the same long-term support as coils or even dense latex. Over time, you’ll likely notice deep sinkage – especially along the edges.
Like the flagship Purple Mattress, the Purple Hybrid is designed with a 2-inch Purple Grid comfort layer and a dense polyfoam transitional layer. This model offers a medium firm feel, as well. However, its support core features 7.5-inch pocketed coils that maintain much better stability and edge support than polyfoam. These coils also promote steady airflow to help the Purple Hybrid sleep even cooler than its foam-based predecessor.
The Purple Hybrid Premier is considered Purple’s luxury hybrid. You can choose from two design options for your Hybrid Premier: a 12-inch model with a 3-inch Purple Grid layer, or a 13-inch model with a 4-inch Purple Grid layer. These thicker comfort layers create a softer, more conforming feel compared to the Purple Mattress or Purple Hybrid, making the Hybrid Premier better suited to people who weigh less than 130 pounds. However, you should keep in mind that both Hybrid Premier models are quite expensive (scroll down to see current prices for all models).
All Purple mattresses are encased in covers made from polyester, viscose, and Lycra spandex. The fabric has a very soft and stretchy feel, and the viscose gives this material good breathability.
|Purple Hybrid Premier||4.4/5|
The cost of a mattress often depends on its material construction. All-foam and innerspring mattresses are both widely available for $1,200 or less in a queen size, whereas the average price for a hybrid or all-latex bed falls between $1,600 and $2,200. Size is another consideration, as the cost of a twin size bed and the same model in a king or California king size can differ by hundreds, if not thousands of dollars. Special features or characteristics can drive up the price-point of a mattress, as well. Airbeds, for instance, often cost $2,500 or more due to their unparalleled adjustability.
Another factor to consider is where you buy your mattress. You’ll probably pay much more for a mattress at a store than you will online. This can be attributed to the higher overhead costs for store owners that come from operating a brick-and-mortar establishment; most online brands operate few, if any, physical stores. Lastly, you’ll often find sizable discounts during holiday weekend sales, as well as Black Friday and other major shopping days.
|DreamCloud Mattress||DreamCloud Premier|
|Purple Mattress||Purple Hybrid||Purple Hybrid Premier|
|Twin XL||$749||$1299||$1899 or $2499|
|Full||$949||$1499||$2099 or $2699|
|Queen||$1099||$1599||$2199 or $2999|
|King||$1399||$1899||$2699 or $3499|
|California King||$1399||$1899||$2699 or $3499|
|Split King||$1498||$2598||$3798 or $4998|
The DreamCloud Premier’s sticker price is lower than that of the average hybrid mattress, which costs at least $1,600 in a queen size. The DreamCloud is much more affordable by comparison. This is especially true when you compare DreamCloud vs. Purple hybrid models. DreamCloud price-points are also quite reasonable given the luxurious components of these beds, which include cashmere-blend covers, a Euro-top padded with memory foam, and thick pocketed coils.
Additionally, each DreamCloud model is backed by a 365-night sleep trial and a lifetime warranty – both much longer than average (see next section for details). Overall, DreamCloud models offer a lot of value given their sticker prices.
As you can see, Purple mattresses vary considerably in terms of price. The flagship Purple Mattress is the most affordable model. While it may not offer the same durability of Purple’s hybrid models, this mattress delivers a distinct feel thanks to its Purple Grid comfort layer. The Purple Hybrid’s price-point is in line with the average hybrid model, particularly hybrids with proprietary components like the Purple Grid.
Both Hybrid Premier models are fairly expensive compared to other hybrids. Their thicker Purple Grid layers allow the Hybrid Premiers to provide a plusher feel and deeper contouring than the other two Purple mattresses. However, these models will be too pricey for some shoppers.
Sleep Trial & Returns
|Lifetime warranty||Free shipping to contiguous US|
Sleep Trial & Returns
|10 Year, Non-prorated||Free|
DreamCloud offers free ground shipping within the contiguous U.S. Delivery is also available to customers in Alaska, Hawaii, and Guam for an added surcharge. The same is true for the Purple Mattress and Purple Hybrid, though Purple does not offer delivery to Guam. The mattress will be compressed and vacuum-sealed for shipping, then delivered in a box to your doorstep. You won’t need to be at home to sign for the mattress when it arrives.
For the Purple Hybrid Premier, customers in the contiguous U.S. qualify for free White Glove delivery. This service includes scheduled delivery date and time, in-home assembly, and old mattress removal upon request. Mattresses are not compressed for White Glove delivery. You (or another adult) will need to be at home when the couriers arrive.
Since you won’t be able to test out most mattresses from online brands, these companies often offer “sleep trials,” during which you can experience the bed and decide whether or not to keep it. In most cases, you’ll receive a full refund for returns within the trial window (minus applicable shipping charges with your order). Most sleep trials span at least 90 nights from the original purchase or delivery date.
Both DreamCloud mattresses are backed by 365-night sleep trials. This is much longer than the sleep trials available through most competing brands. You’ll need to test out the mattress for at least 30 nights before a return will be accepted. Many brands require similar “break-in” periods in order for the mattress to adapt to your body, as it will probably feel somewhat stiff at first. You can initiate a mattress return at any point between 30 and 365 nights. DreamCloud will issue a full refund, provided the mattress is returned in good condition, and one of the company’s Dream Concierges will assist you with donating or disposing of the old mattress.
Purple’s sleep trial for all mattresses spans 100 nights. This trial requires a 21-night break-in period. If you initiate your return between 21 and 100 nights of the delivery date, Purple will issue you a full refund. You can also exchange your mattress for another Purple model within the 100-night period as long as you’ve slept on the original for at least 21 nights. After exchanging, the sleep trial will continue until 100 nights since the beginning of the initial sleep trial or 30 nights after the replacement’s delivery (the greater of the two).
A warranty is a written agreement that states a manufacturer bears responsibility for products that are faulty or defective. Nearly all mattresses sold today come with a warranty that lasts 10 years or longer.
With the DreamCloud or DreamCloud Premier, you’ll receive a lifetime warranty for the mattress. This warranty is non-prorated, meaning the company will cover all costs related to repairing or replacing a mattress that develops a defect. During the first 10 years of ownership, DreamCloud will also pay round-trip shipping costs and replace your mattress at no extra charge. The company also offers free replacements after 10 years, but you’ll need to pay roughly $100 in shipping and transportation fees.
The Purple mattress warranty spans 10 years in length. This warranty is also non-prorated, though you’ll need to pay round-trip shipping and transportation costs if the mattress needs to be repaired or replaced. Additionally, Purple mattress covers come with separate two-year warranties.
Each mattress warranty identifies different issues that are considered defects. For the DreamCloud warranty, these include sagging and body impressions in the surface that measure 1.5 inches or deeper, physical flaws in the mattress assembly that cause components to deteriorate prematurely, and issues with the cover assembly. Under the Purple warranty, sagging and body impressions of 1 inch or deeper are considered defects. Issues with any Purple mattress cover are coordinated through its separate two-year warranty.