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Black Friday 2020 will look very different compared to years past. While stores across the country will still be open for business, many shoppers will understandably decide to socially distance and make their purchases from home instead. Fortunately for mattress buyers, some of the best Black Friday bed deals and discounts are available from online brands.

Black Friday always takes place the day after Thanksgiving. This year, it will fall on Friday, November 27. However, keep in mind that many Black Friday mattress deals kick off the week before Thanksgiving. Many of these discounts also extend to the week of Cyber Monday. So don’t feel limited to one day – and begin your search for Black Friday mattress discounts early.

The Best Black Friday Mattress Sales

For many mattress brands, Black Friday sales represent the biggest savings of the year. This can amount to hundreds – or even thousands – of dollars you can put aside for other purchases. Somes brands also offer discounted bundles when you purchase a mattress with additional sleep products, free pillows and other accessories, and other perks to entice shoppers. Below, we’ve compiled the best Black Friday deals from online mattress brands.

We also have a list of the best coupons and deals from bedding brands. Click here to jump to the top bedding deals of the holiday season.

Nectar
Free Accessories

$399 Of FREE Accessories With Every Mattress!

Offer Valid:
11/9-TBD
Claim my discount Read Full Review
Helix Midnight
Up to $200 Off + Free Pillows

Get between $100 and $200 off a Helix Mattress!

Offer Valid:
11/5-11/30
Claim my discount Read Full Review
WinkBed
Up to $300 off

Save $300 on WinkBeds mattresses with this code: BF300

Offer Valid:
Happening Now!
Claim my discount Read Full Review

Top 10 Mattress Sales

Layla
Offer Valid:
11/3-11/30
Up to $300 + free accessories

Up to $300 in free products with every mattress purchase

DreamCloud
Offer Valid:
TBD
$200 Off + Free Accessories

$200 off any DreamCloud + Mattress Protector + Free Sheet set

Saatva
Offer Valid:
11/17-12/7
$200 off

$200 off mattress purchases of $1,000+

Tuft & Needle Mint
Offer Valid:
11/26-11/30
20% off

20% off site-wide

Birch Mattress
Offer Valid:
11/5-11/30
$200 off + 2 pillows

$200 off + 2 free Eco-Rest Pillows with any Birch Mattress with code: BLACKFRIDAY200

Amerisleep AS3 Hybrid
Offer Valid:
11/6-11/29
30% off + 2 pillows

30% off mattresses + 2 free pillows

Nolah Original
Offer Valid:
11/2-12/19
$300 off + free pillows

Up to $300 Off mattresses + 2 Free Pillows. Save an additional $75 on Black Friday purchases of more than $1,000 with this code: SleepF75

Idle Hybrid
Offer Valid:
11/12-12/2
Up to 50% off

50% off any Foam Mattress and 25% off any Hybrid Mattress + 2 Free Pillows with any purchase. Use these codes: BFCM50 & BFCM25

Casper
Offer Valid:
11/26-12/1
Up to 30% off

30% off bundles, 20% off mattresses (15% off Element only), and 10% off sitewide. Use Code: BLACKFRIDAY20

Cocoon Chill
Offer Valid:
11/5-11/30
$35% off

35% off on Chill and Chill Hybrid mattresses + FREE pillows and a sheet set. Up to $660 in savings!

Top Bedding Sales

In addition to mattress sales, this holiday season is full of great sales on pillows, sheets, and more from the top bedding brands in the industry.

Eli & Elm
Offer Valid:
Happening Now!
20% off

20% off with code: BF20

Boll & Branch
Offer Valid:
11/20-11/26
25% off

25% off sitewide at Boll & Branch on purchases of $150+. Use code: CYBERWEEK

Brooklinen
Offer Valid:
11/18 - 12/1
20% off

20% off sitewide with no minimums

Snowe
Offer Valid:
11/19-11/30
$20% off

20% Off Sitewide (orders over $100) and Free Shipping

The Company Store
Offer Valid:
11/23-11/28
Up to 30% off

20% sitewide and 30% sheets, duvet covers, shams, quilts, fashion comforters, blankets & throws

Coop Home Goods
Offer Valid:
11/20-11/30
Up to 20% off

15% off on all products sitewide and 20% orders of $300+. Use this code at checkout: SWEETDREAMS

Pacific Coast
Offer Valid:
11/26-11/30
30% off

Get 30% Off All Orders + Daily Deals

Sheets & Giggles
Offer Valid:
11/25-11/30
20% off

20% off + 20% donated to the charity of your choice (selected at checkout)

Baloo
Offer Valid:
11/27-11/30
30% off

30% off all weighted blankets, throws, and comforters with this code = Holiday30

All Deals (A-Z)

Jump to Section

A-E

airweave
Offer Valid:
11/22-11/30
Up to $150 off

Save up to $150 off on Standard Mattress & Toppers + FREE shipping! Use this code: CYBER

The Allswell
Offer Valid:
11/24-11/30
25% off

25% off all products (excluding the Allswell Mattress) with this code: TURKEY25

Amerisleep AS3 Hybrid
Offer Valid:
11/6-11/29
30% off + 2 pillows

30% off mattresses + 2 free pillows

Avocado
Offer Valid:
Happening Now!
$200 off

Save $200 on the Avocado Latex Mattress with this code: SLEEPFOUNDATION

Bear Mattress
Offer Valid:
11/12-12/4
20% off + free accessories

20% Off + $250 Free Gift Set which includes Two Free Cloud Pillows & a Free Sheet Set

Beautyrest Black + Cooling
Offer Valid:
11/18-12/7
Up to $300 off

Save Up to $300 on a Beautyrest Mattress

Brentwood Home Oceano
Offer Valid:
TBD
Up to $175 off

$175 off Natural Cedar Luxe, Crystal Cove & Oceano Mattresses. Use code: NATURE175

Brooklyn Bedding Signature
Offer Valid:
11/19-11/26
25% off

25% off sitewide + 50% off all sheets (offers cannot be combined)

Casper
Offer Valid:
11/26-12/1
Up to 30% off

30% off bundles, 20% off mattresses (15% off Element only), and 10% off sitewide. Use Code: BLACKFRIDAY20

Cocoon Chill
Offer Valid:
11/5-11/30
$35% off

35% off on Chill and Chill Hybrid mattresses + FREE pillows and a sheet set. Up to $660 in savings!

Eco Terra
Offer Valid:
11/18-11/29
$175 off

$175 off latex mattresses with code: BLACK175

Eight Sleep Pod
Offer Valid:
11/12-11/19
Up to $350 off

Save up to $350 at Eight Sleep. Checkout code: HOLIDAYS

Emma Mattress
Offer Valid:
11/13-11/28
Up to 45% off

40% off all mattress purchases and 45% off all bundles (mattress + protector and pillow). Use this code: BF2020

F-J

GhostBed
Offer Valid:
11/3-11/28
30% off +2 free pillows

Order a GhostBed Mattress at 30% off + 2 Free Pillows

Gravity Ice Hybrid
Offer Valid:
11/10-12/31
20% off

Save 20% on Gravity products sitewide with this code: HOLIDAY2020

Haven Boutique Mattress
Offer Valid:
11/12-12/2
30% off

Save 30% sitewide + 2 FREE pillows with any mattress purchase. Use this code: BFCM30

Helix Midnight
Offer Valid:
11/5-11/30
Up to $200 off

Save up to $200 on a Helix mattress and get two free Dream Pillows. Use Code: LDS200

Idle Hybrid
Offer Valid:
11/12-12/2
Up to 50% off

50% off any Foam Mattress and 25% off any Hybrid Mattress + 2 Free Pillows with any purchase. Use these codes: BFCM50 & BFCM25

Joybed LX
Offer Valid:
11/9-12/4
Up to $100 off

Spend $699+ and save $50 & spend $999+ and save $100. Use these codes: BF50 & BF100

K-O

Latex For Less
Offer Valid:
11/18-11/29
$175 off

$175 off latex mattresses with code: BLACK175

Layla
Offer Valid:
11/3-11/30
Up to $300 + free accessories

Up to $300 in free products with every mattress purchase

Leesa
Offer Valid:
11/10-12/5
Up to $500 off + 2 pillows

Up to $500 off mattresses + 2 FREE down alternative pillows

Molecule 1
Offer Valid:
Happening now!
Up to 40% off

Save up to 40% OFF sitewide, plus get $300 in FREE gifts with any mattress purchase! Use this code: CYBERSALE

My Green Mattress Natural Escape
Offer Valid:
11/13-11/29
Up to $250 off

$250 off the Natural Escape Mattress, $175 off the Kiwi, Pure Echo, and Hope. Use this code: SFSAVE

Naturepedic  Chorus
Offer Valid:
11/20-11/30
20% off

Save 20% on purchases sitewide!

Nectar
Offer Valid:
TBD
Free Accessories

$399 Of FREE Accessories With Every Mattress

Nest Bedding Alexander Signature Hybrid
Offer Valid:
11/16-12/6
25% off

Save 25% sitewide with this code: HIBERNATE

Nolah Original
Offer Valid:
11/2-12/19
$300 off + free pillows

Up to $300 Off mattresses + 2 Free Pillows. Save an additional $75 on Black Friday purchases of more than $1,000 with this code: SleepF75

Novilla Bliss
Offer Valid:
11/25-12/1
Up to 15% off

15% off on all mattresses and 5% off on all toppers

P-T

PlushBeds Botanical Bliss
Offer Valid:
11/17-11/29
$1,250 off + free accessories

$1,250 off all Organic Mattresses plus a FREE Organic Cotton Sheet Set. Also, 25% off all Toppers, Bedding and Furniture. Use code: BLACK2020

Puffy Original
Offer Valid:
TBD
$300 off

$300 off + FREE king pillow on every mattress purchase

Purple
Offer Valid:
TBD
Up to $350 off

Up to $350 off mattresses + sleep bundle

Saatva
Offer Valid:
11/5-12/7
$200 off

$200 off mattress purchases of $1,000+

Serta iComfort Memory Foam
Offer Valid:
11/18-12/7
$400 off

Save $400 on the iComfort CF1000 mattress.

SweetNight Twilight
Offer Valid:
11/16-11/26
Up to 30% off

Save 30% on pillows and 20% on other SweetNight products with this code: SLEEP

Tempur-Pedic TEMPUR-ProAdapt
Offer Valid:
TBD
Up to $300 off

Save $300 on all TEMPUR-Breeze mattresses

Save $200 on all TEMPUR-Adapt mattresses

Tuft & Needle Mint
Offer Valid:
11/26-11/30
20% off

20% off site-wide

U-Z

Vaya Mattress
Offer Valid:
11/6-11/29
$300 off

$300 off all mattresses

Yaasa
Offer Valid:
Ends 12/6
Free mattress

Get a FREE Mattress with the Purchase of an Adjustable Bed

Yogabed
Offer Valid:
11/12-11/30
20% off

20% off sitewide, including up to $220 off the Yogabed Mattress. Checkout code: BLACKFRIDAY20

Zoma Sports Mattress
Offer Valid:
11/6-11/29
$150 off

$150 off any mattress

Why Shop for a Mattress Online on Black Friday?

Black Friday is a great time to shop for a new mattress. Many online mattress brands offer large discounts, affordable bundle packages, and other Black Friday promotions that can save you a lot of money on mattresses and other sleep products.

The benefits of mattress shopping online for Black Friday include:

Savings

Black Friday deals on mattresses can be found just about anywhere, including brick-and-mortar mattress stores. However, mattresses from online brands tend to be less expensive even without discounts. Operating a brick-and-mortar store requires more overhead costs, especially if the establishment employs a large sales staff, and these expenses can drive up mattress sticker prices by a significant margin.

Online mattress brands, on the other hand, operate few – if any – brick-and-mortar stores and employ a smaller number of people. As a result, mattresses from these companies typically cost much less. Apply a Black Friday discount to these already lower price-points, and you could save a bundle by ordering from an online brand.

Lots of Options

When you visit a mattress store, your selection will be limited to brands and models sold at that particular establishment – and in some cases, the bed you want will be out of stock.

Shopping for a mattress online allows you to choose from hundreds of different brands. You’ll be able to take your pick from a variety of mattress types, including memory foam, latex, innerspring, hybrid, and airbed models. A wider selection also means you can find a bed within your budget.

No Black Friday Crowds

On any Black Friday, brick-and-mortar stores will be teeming with customers from the early morning until well after dark. This year, in light of COVID-19, many stores will limit the number of shoppers on the sales floor to allow for safe distancing. This potentially means larger crowds and longer lines for Black Friday 2020.

Staying home and buying your mattress online can help you avoid the hassles and headaches associated with in-person Black Friday shopping. No traffic, no combing the parking lot for an open space, and no bumping elbows with other customers.

Inexpensive Delivery

The recent “bed-in-a-box” craze has been a game-changer for the mattress industry. Buying a mattress online used to mean paying for expensive White Glove delivery and in-home setup. Nowadays, the majority of online mattress brands will ship you a new mattress free of charge if you live in the contiguous U.S. Some companies also extend this offer to Alaska, Hawaii, and Canada.

The mattress will be compressed, wrapped in plastic, and vacuum-sealed – a process known as “roll-packing.” This allows a mattress of any size to fit in a compact delivery box, which will be shipped directly to your doorstep. No signature required, no adult needed on the premises, and no extra charge whatsoever. Plus, unboxing the mattress and watching it expand is pretty fun.

Sleep Trial

Some people are wary of buying a mattress they’ve never seen in person, let alone slept on. Online mattress brands assuage these concerns by offering sleep trials, which allow you to test out the new mattress for a certain length of time. If you decide you don’t like the mattress during the sleep trial, you’ll be able to return it for a full refund.

Most sleep trials span at least 90 nights in length, but a growing number of brands have begun to offer more generous trial periods – a year or longer, in some cases. Should you decide to return the mattress, many online brands will hire couriers to pick up the bed at your residence and either recycle it or donate it to charity at no extra cost to you.

Additional Tips for Getting the Best Black Friday Mattress Deals

Research Models Early

Don’t wait until Black Friday to hunt for bargains. In fact, you should start researching online mattress brands now. Check out the current prices of models that interest you. This way, you’ll be able to tell if a Black Friday deal from that brand is worthwhile.

A good rule-of-thumb is to ignore original retail sticker prices listed next to their discounted price-points. Some brands inflate the original prices to make the discount seem much more generous than it actually is. Instead, focus on how much the mattress costs after the discount has been applied – is it within your budget, and how does it compare to the prices of similar models from competing brands?

Read Owner Reviews

Owner reviews can be a helpful resource when choosing a new mattress. You can gain valuable insights about the mattress you’re considering from people who have actually slept on it, and also determine if that new model is worth the hype. Keep an eye out for qualities highlighted in multiple reviews, and whether owners seem satisfied with their purchase.

At the same, take reviews with a grain of salt. They represent subjective experiences from other people whose preferences and needs may or may not align with your own. Also, watch out for online mattress brands that “pad” their reviews by highlighting four- and five-star ratings and making negative reviews harder to access.

Consider a Bundle

As part of the Black Friday tradition, a lot of online mattress brands incentivize customers with bundles that include a new mattress along with pillows, sheets, a foundation, and other accessories. You may pay more for the bundle than you would for the mattress alone, but these packages also save you money compared to buying each item separately.

Reach Out to Customer Service

The websites of online mattress brands often include live web chat with customer service professionals. This can be a useful feature if you have questions about the mattress or the brand’s policies, especially if the information you seek can’t be found elsewhere on the site. Be sure to reach out during normal workdays, as webchat is often disabled outside normal business hours.

How to Buy a Mattress Online

Finding a mattress online can seem intimidating or confusing to first-time buyers. However, with a little research on your part, the process should be quick, easy, and painless.

Step 1: Evaluate Your Current Mattress

The mattress you own now should guide your search for its replacement. Make a list of things you like and dislike about your mattress. Is it thick or firm enough? Does it sleep hot? Have you lost sleep because the bed is too bouncy or noisy? Do you feel pressure in certain areas of your body when you get up in the morning?

Once you’ve pinpointed your favorite and least favorite qualities about your current mattress, you’ll be able to find a new model that meets all of your important criteria.

Step 2: Research and Compare Different Brands and Models

One major perk of online shopping is the ability to research hundreds of brands with the click of a mouse. Most online mattress companies maintain polished websites that include all of the pertinent information you need, from current prices and promotions on different models to details about shipping, sleep trials, and warranty coverage.

Be sure to comparison-shop as you browse different brands. This will help you form realistic expectations about how much you’ll spend on a new mattress.

Step 3: Set a Realistic Budget

Online mattresses vary significantly in terms of cost. When creating a mattress budget, you’ll need to consider other factors in addition to the bed itself. These include:

  • Mattress Type: Some mattress materials drive up the sticker price more than others. For an all-foam or traditional innerspring mattress, you’ll probably pay about $700 to $1,100. Latex, hybrid, and airbed mattresses tend to cost much more.
  • Size: For any given mattress, the difference in cost between a twin and king or California king size is usually at least $400 to $500 – and sometimes much more.
  • Shipping: Ground delivery from most online brands is free within the contiguous U.S. If you live in Alaska, Hawaii, Canada, or other locations outside the lower 48, then you’ll probably need to pay additional shipping fees that can amount to hundreds of dollars. Expedited ground shipping and White Glove delivery usually cost extra too.
  • Return Fees: The majority of online mattress brands offer full refunds during the sleep trial period, but some impose return fees. Always read the find print of mattress return policies.
  • New Accessories: If your new mattress is thicker than your current bed, or if you’ve ordered a new size, then you may also need to purchase a new foundation and sheet set. Some brands offer bundles that allow you to save some money on both the mattress and these accessories.

Since you’ll be shopping on Black Friday, you should also take sales and discounts into consideration. Some brands knock $100 or $200 off the cost of a new mattress, and others slash the sticker price by 20% or more. Make note of the Black Friday deals you find when comparison-shopping and incorporate the potential savings into your budget.

Step 5: Order Your Mattress

Once you’ve researched and compared as many brands as possible and narrowed down your options to a few models within your budget, you’ll be ready to make a final decision. Most online mattress purchases follow the standard “shopping cart” system where you’ll add the mattress to the cart and checkout when you’re ready. Double-check your address and other contact information, as well as the mattress model, size, and firmness, before ordering.

One thing to note: You may be able to cancel your purchase within 24-48 hours of placing your order, but most brands do not allow cancellations once the mattress has shipped from their manufacturing facility. These companies coordinate deliveries with third-party carriers like FedEx and UPS, so the mattress is beyond their control once it ships. Thankfully, you should be able to coordinate a return during the sleep trial if you still wish to do so.

Step 6: Test out the New Mattress

Your sleep trial will begin on the date of purchase or delivery, depending on the brand you choose. Many online mattress companies require a “break-in period” of 15-30 nights, meaning you won’t be able to return the mattress for a full refund until this break-in period ends. This allows you to get used to how the mattress feels and decide whether it’s comfortable.

Break-in periods are useful, but we actually recommend keeping the mattress for as long as possible before making a decision – the entire sleep trial if you can manage it. Even a relatively short sleep trial of 90 nights allows you to test out the mattress for three months, giving you ample time to decide whether to keep it or return it. You may also be able to exchange the mattress for another model from the same brand, though this may require paying extra if you choose a more expensive model.

Should you decide to return the mattress, don’t fret – simply start the process from step one. Today’s online shoppers can choose from a wide range of mattress models, and we’re confident you’ll eventually find the right one.