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If you’ve been thinking about buying a new mattress, Black Friday is one of the best times of the year to invest in a new bed. Many mattress and bedding brands offer their steepest discounts of the year on this day.

Black Friday always takes place the day after Thanksgiving. This year, it will fall on Friday, November 24. However, keep in mind that many Black Friday mattress deals kick off in the weeks leading up to Thanksgiving. Many of these discounts also extend to the week of Cyber Monday. So don’t feel limited to one day – and begin your search for Black Friday mattress discounts early.

The Best Black Friday Mattress Sales

For many mattress brands, Black Friday sales represent the biggest savings of the year. This can amount to hundreds – or even thousands – of dollars you can put aside for other purchases. Somes brands also offer discounted bundles when you purchase a mattress with additional sleep products, free pillows and other accessories, and other perks to entice shoppers. Below, we’ve compiled the best Black Friday deals from online mattress brands.

We also have a list of the best coupons and deals from bedding brands. Click here to jump to the top bedding deals of the holiday season.

Best Mattress Sales

Proprietary photo of the Helix Midnight in the SleepFoundation testing lab

Helix

25% off

25% off sitewide + free sleep bundle with mattress (2 pillows, sheets, protector), use code: CYBER25

11/27 – 12/3

A picture of the DreamCloud Mattress in Sleep Foundation's test lab.

DreamCloud

Save 40%

Get 40% off mattresses

10/31 – 12/4

Proprietary photo of the Nectar Premier in the SleepFoundation testing lab

Nectar

40% off

Save 40% on Nectar products sitewide

Happening now

proprietary image of the winkbed

WinkBeds

Save $300

Get $300 off mattresses

Happening now

A picture of the Saatva Classic in Sleep Foundation's test lab.

Saatva

Up to $500 off

Buy more, save more, get up to $500 off

11/10 – 12/4

A picture of the Brooklyn Bedding Signature Hybrid in Sleep Foundation's test lab.

Brooklyn Bedding

25% off

Save 25% sitewide with code: CYBER25

11/28 – 12/5

Best Bedding Sales

American Blossom Linens Classic Organic Cotton Sheets

American Blossom Linens

20% off

Save 20% sitewide. No code needed.

11/24 – 11/28

American Blossom Linens

Baloo

Save 20%

Save 20% sitewide

11/28 – 12/25

Baloo

Boll & Branch

25% off

25% off sitewide plus a gift with purchase on orders $499+

11/20 – 11/30

A picture of the Brooklinen Luxe Core Sheet Set in Sleep Foundation's test lab.

Brooklinen

25% off

Save 25% sitewide

11/23 – 11/29

A picture of the Cozy Earth Bamboo Sheet Set in Sleep Foundation's test lab.

Cozy Earth

Save 40%

40% off sheets and free gifts of orders of $200 or more

11/23 – 11/27

product image of the Eight Sleep Pod Cover

Eight Sleep

Up to $250 off

Save up to $250 on the Eight Sleep Pod Cover

12/1 – 12/12

Product page photo of the ettitude Linen+ Linen Sheets

ettitude

20% off

Save 20% with code: SLEEP20

Happening now

Product page photo of the Hatch Restore 2

Hatch

$40 off

Save $40 on the Hatch Restore 2

11/13 – 11/30

A picture of the Luxome LAYR Customizable Pillow in Sleep Foundation's test lab.

Luxome

Up to $55 off

Save up to $55 during Luxome’s only sale of the year.

11/28 – 12/20

Brooklyn Bedding Memory Foam Topper 4 PCF

MattressTopper.com

40% off

Save 40% sitewide

Happening now

MattressTopper.com

Slumber Cloud

Up to 75% off

Save up to 75% sitewide

11/20 – 11/28

Product page photo of the SOL Organics Brushed Flannel Sheet Set

SOL Organics

35% off

Holiday offer: 35% off our Organic Cotton Brushed Flannel Bedding Bundle with code: FLANNEL35

10/18 – 12/31

SOL Organics

Tempur-Pedic

BOGO Pillow Deals

Get 2 TEMPUR-Cloud Adjustable Pillows for $99 and 2 TEMPUR-Cloud Pillows for $119

11/1 – 11/30

Tempur-Pedic

ViscoSoft

Up to 30% off

Save up to 30% on ViscoSoft toppers

Happening now

ViscoSoft

Yana

30% off pillows

Save 30% on pillows with code: SF30

Happening now

All Mattress Sales

Brand product image of Avocado Green Mattress

Avocado

Save 10%

Get 10% off sitewide with code: HOLIDAY

Through 1/8

Awara Premier Latex Hybrid Mattress

Awara

Save $400

Get $400 off mattresses

Through 12/4

A picture of the Bear Original Mattress in Sleep Foundation's test lab.

Bear

35% off

Save 35% sitewide + free sleep bundle with mattress purchase using code: SF35

11/3 – 12/3

Proprietary photo of the Birch Mattress in the SleepFoundation testing lab

Birch

Save 25%

Get 25% off sitewide + 2 free Eco-Rest pillows with mattress purchase using code: CYBER25

11/27 – 12/3

Brentwood Home Oceano Mattress

Brentwood Home

10% off

Save 10% sitewide with code: HOLIDAY

Through 1/8

A picture of the Brooklyn Bedding Signature Hybrid in Sleep Foundation's test lab.

Brooklyn Bedding

25% off

Save 25% sitewide with code: CYBER25

11/28 – 12/5

Cocoon by Sealy Mattress

Cocoon by Sealy

35% off

Save 35% + free pillows and sheets ($199 value)

Happening now

A picture of the DreamCloud Mattress in Sleep Foundation's test lab.

DreamCloud

Save 40%

Get 40% off mattresses

10/31 – 12/4

DreamCloud

Eco Terra

$400 off

Save $400 on mattresses + free shipping and returns

11/4 – 12/5

proprietary image of the emma original hybrid

Emma

Save 55%

Save 55% sitewide

11/28 – 12/3

Proprietary photo of the Helix Midnight in the SleepFoundation testing lab

Helix

25% off

25% off sitewide + free sleep bundle with mattress (2 pillows, sheets, protector), use code: CYBER25

11/27 – 12/3

Helix

Latex For Less

$600 off

Save $600 on mattresses + free shipping and returns

11/4 – 12/5

A picture of the Layla Mattress in Sleep Foundation's test lab.

Layla

Save up to $250

Up to $250 off Layla mattresses + 2 free pillows

11/7 – 11/27

Layla

Leesa

Save up to $870

$750 off select mattresses + 2 free pillows ($120 value)

11/28 – 12/12

Proprietary photo of the Minocasa Mino Hybrid in the SleepFoundation testing lab

Minocasa

Save 50%

Get 50% off sitewide

11/18 – 11/27

product image of the My Green Mattress Kiwi Organic Mattress

My Green Mattress

Save up to $300

Get up to $300 off mattresses with code: Holidays

11/10 – 11/26

My Green Mattress

Naturepedic

20% off

Save 20% sitewide + free pillows with every mattress + free shipping, use code: BLACKFRIDAY

11/8 – 12/4

A picture of the Nectar Mattress in Sleep Foundation's test lab.

Nectar

40% off

Save 40% off everything

Happening now

Picture of Nest Bedding Sparrow Signature Mattress in the Sleep Foundation Test Lab.

Nest Bedding

20% off

Save 20% + free sleep bundle

Happening now

A picture of the Nolah Signature Mattress in Sleep Foundation's test lab.

Nolah Sleep

35% off sitewide + extra 10%

35% off sitewide + free sleep bundle + extra 10% off with purchase of base

11/21 – 12/4

A picture of the Plank Firm Mattress in Sleep Foundation's test lab.

Plank

25% off

Save 25% sitewide with code: CYBER25

11/28 – 12/5

proprietary image of the plushbeds botanical bliss

PlushBeds

$1,250 off

Get $1,250 off mattresses + $599 in free bedding

11/3 – 12/4

proprietary image of the puffy mattress

Puffy

Up to $2,000 off

Save up to $2,000 on mattresses with code: BLACKFRIDAY

Starts 11/18

Proprietary photo of the Saatva Classic in the SleepFoundation testing lab

Saatva

Up to $500 off

Buy more, save more, get up to $500 off

11/10 – 12/4

Saatva

Siena

Save 50%

Get 50% off all mattresses

Through 12/4

proprietary image of the spindle

Spindle

Save $100

Get an extra $100 off + free sheets with code: SLEEPEASY

Happening now

Spindle

SweetNight

Up to 60% off

Save up to 60% sitewide + free Eye Tech Mask with mattress purchase, for extra 5% off use code: SLEEP

Happening now

proprietary image of the tempur-cloud

Tempur-Pedic

30% off TEMPUR-Cloud

Save 30% on the TEMPUR-Cloud Mattress with code: CLOUD30

11/7 – 12/5

Titan Plus Luxe Mattress

Titan

25% off

Save 25% sitewide with code: CYBER25

11/28 – 12/5

proprietary image of the winkbed

WinkBeds

Save $300

Get $300 off mattresses

Happening now

Why Shop for a Mattress Online on Black Friday?

Black Friday is a great time to shop for a new mattress. Many online mattress brands offer large discounts, affordable bundle packages, and other Black Friday promotions that can save you a lot of money on mattresses and other sleep products.

The benefits of mattress shopping online for Black Friday include:

Savings

Black Friday deals on mattresses can be found just about anywhere, including brick-and-mortar mattress stores. However, mattresses from online brands tend to be less expensive even without discounts. Operating a brick-and-mortar store requires more overhead costs, especially if the establishment employs a large sales staff, and these expenses can drive up mattress sticker prices by a significant margin.

Online mattress brands, on the other hand, operate few – if any – brick-and-mortar stores and employ a smaller number of people. As a result, mattresses from these companies typically cost much less. Apply a Black Friday discount to these already lower price-points, and you could save a bundle by ordering from an online brand.

Lots of Options

When you visit a mattress store, your selection will be limited to brands and models sold at that particular establishment – and in some cases, the bed you want will be out of stock.

Shopping for a mattress online allows you to choose from hundreds of different brands. You’ll be able to take your pick from a variety of mattress types, including memory foam, latex, innerspring, hybrid, and airbed models. A wider selection also means you can find a bed within your budget.

No Black Friday Crowds

On any Black Friday, brick-and-mortar stores will be teeming with customers from the early morning until well after dark. This year, in light of COVID-19, many stores will limit the number of shoppers on the sales floor to allow for safe distancing. This potentially means larger crowds and longer lines for Black Friday 2020.

Staying home and buying your mattress online can help you avoid the hassles and headaches associated with in-person Black Friday shopping. No traffic, no combing the parking lot for an open space, and no bumping elbows with other customers.

Inexpensive Delivery

The recent “mattress-in-a-box” craze has been a game-changer for the mattress industry. Buying a mattress online used to mean paying for expensive White Glove delivery and in-home setup. Nowadays, the majority of online mattress brands will ship you a new mattress free of charge if you live in the contiguous U.S. Some companies also extend this offer to Alaska, Hawaii, and Canada.

The mattress will be compressed, wrapped in plastic, and vacuum-sealed – a process known as “roll-packing.” This allows a mattress of any size to fit in a compact delivery box, which will be shipped directly to your doorstep. No signature required, no adult needed on the premises, and no extra charge whatsoever. Plus, unboxing the mattress and watching it expand is pretty fun.

Sleep Trial

Some people are wary of buying a mattress they’ve never seen in person, let alone slept on. Online mattress brands assuage these concerns by offering sleep trials, which allow you to test out the new mattress for a certain length of time. If you decide you don’t like the mattress during the sleep trial, you’ll be able to return it for a full refund.

Most sleep trials span at least 90 nights in length, but a growing number of brands have begun to offer more generous trial periods – a year or longer, in some cases. Should you decide to return the mattress, many online brands will hire couriers to pick up the bed at your residence and either recycle it or donate it to charity at no extra cost to you.

Additional Tips for Getting the Best Black Friday Mattress Deals

Research Models Early

Don’t wait until Black Friday to hunt for bargains. In fact, you should start researching online mattress brands now. Check out the current prices of models that interest you. This way, you’ll be able to tell if a Black Friday deal from that brand is worthwhile.

A good rule-of-thumb is to ignore original retail sticker prices listed next to their discounted price-points. Some brands inflate the original prices to make the discount seem much more generous than it actually is. Instead, focus on how much the mattress costs after the discount has been applied – is it within your budget, and how does it compare to the prices of similar models from competing brands?

Read Owner Reviews

Owner reviews can be a helpful resource when choosing a new mattress. You can gain valuable insights about the mattress you’re considering from people who have actually slept on it, and also determine if that new model is worth the hype. Keep an eye out for qualities highlighted in multiple reviews, and whether owners seem satisfied with their purchase.

At the same, take reviews with a grain of salt. They represent subjective experiences from other people whose preferences and needs may or may not align with your own. Also, watch out for online mattress brands that “pad” their reviews by highlighting four- and five-star ratings and making negative reviews harder to access.

Consider a Bundle

As part of the Black Friday tradition, a lot of online mattress brands incentivize customers with bundles that include a new mattress along with pillows, sheets, a foundation, and other accessories. You may pay more for the bundle than you would for the mattress alone, but these packages also save you money compared to buying each item separately.

Reach Out to Customer Service

The websites of online mattress brands often include live web chat with customer service professionals. This can be a useful feature if you have questions about the mattress or the brand’s policies, especially if the information you seek can’t be found elsewhere on the site. Be sure to reach out during normal workdays, as webchat is often disabled outside normal business hours.

How to Buy a Mattress Online

Finding a mattress online can seem intimidating or confusing to first-time buyers. However, with a little research on your part, the process should be quick, easy, and painless.

Step 1: Evaluate Your Current Mattress

The mattress you own now should guide your search for its replacement. Make a list of things you like and dislike about your mattress. Is it thick or firm enough? Does it sleep hot? Have you lost sleep because the bed is too bouncy or noisy? Do you feel pressure in certain areas of your body when you get up in the morning?

Once you’ve pinpointed your favorite and least favorite qualities about your current mattress, you’ll be able to find a new model that meets all of your important criteria.

Step 2: Research and Compare Different Brands and Models

One major perk of online shopping is the ability to research hundreds of brands with the click of a mouse. Most online mattress companies maintain polished websites that include all of the pertinent information you need, from current prices and promotions on different models to details about shipping, sleep trials, and warranty coverage.

Be sure to comparison-shop as you browse different brands. This will help you form realistic expectations about how much you’ll spend on a new mattress.

Step 3: Set a Realistic Budget

Online mattresses vary significantly in terms of cost. When creating a mattress budget, you’ll need to consider other factors in addition to the bed itself. These include:

  • Mattress Type: Some mattress materials drive up the sticker price more than others. For an all-foam or traditional innerspring mattress, you’ll probably pay about $700 to $1,100. Latex, hybrid, and airbed mattresses tend to cost much more.
  • Size: For any given mattress, the difference in cost between a twin and king or California king size is usually at least $400 to $500 – and sometimes much more.
  • Shipping: Ground delivery from most online brands is free within the contiguous U.S. If you live in Alaska, Hawaii, Canada, or other locations outside the lower 48, then you’ll probably need to pay additional shipping fees that can amount to hundreds of dollars. Expedited ground shipping and White Glove delivery usually cost extra too.
  • Return Fees: The majority of online mattress brands offer full refunds during the sleep trial period, but some impose return fees. Always read the find print of mattress return policies.
  • New Accessories: If your new mattress is thicker than your current bed, or if you’ve ordered a new size, then you may also need to purchase a new foundation and sheet set. Some brands offer bundles that allow you to save some money on both the mattress and these accessories.

Since you’ll be shopping on Black Friday, you should also take sales and discounts into consideration. Some brands knock $100 or $200 off the cost of a new mattress, and others slash the sticker price by 20% or more. Make note of the Black Friday deals you find when comparison-shopping and incorporate the potential savings into your budget.

Step 5: Order Your Mattress

Once you’ve researched and compared as many brands as possible and narrowed down your options to a few models within your budget, you’ll be ready to make a final decision. Most online mattress purchases follow the standard “shopping cart” system where you’ll add the mattress to the cart and checkout when you’re ready. Double-check your address and other contact information, as well as the mattress model, size, and firmness, before ordering.

One thing to note: You may be able to cancel your purchase within 24-48 hours of placing your order, but most brands do not allow cancellations once the mattress has shipped from their manufacturing facility. These companies coordinate deliveries with third-party carriers like FedEx and UPS, so the mattress is beyond their control once it ships. Thankfully, you should be able to coordinate a return during the sleep trial if you still wish to do so.

Step 6: Test out the New Mattress

Your sleep trial will begin on the date of purchase or delivery, depending on the brand you choose. Many online mattress companies require a “break-in period” of 15-30 nights, meaning you won’t be able to return the mattress for a full refund until this break-in period ends. This allows you to get used to how the mattress feels and decide whether it’s comfortable.

Break-in periods are useful, but we actually recommend keeping the mattress for as long as possible before making a decision – the entire sleep trial if you can manage it. Even a relatively short sleep trial of 90 nights allows you to test out the mattress for three months, giving you ample time to decide whether to keep it or return it. You may also be able to exchange the mattress for another model from the same brand, though this may require paying extra if you choose a more expensive model.

Should you decide to return the mattress, don’t fret – simply start the process from step one. Today’s online shoppers can choose from a wide range of mattress models, and we’re confident you’ll eventually find the right one.