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Americans observe their independence day every year on July 4th. The first federal holiday and three-day weekend of the summer season, the holiday is synonymous with barbecues, swimming pools, and firework displays.

The Fourth of July is also one of the biggest mattress shopping days of the year. Many brands offer discounts and promotions on mattresses and bedding accessories that coincide with the holiday. These Independence Day mattress sales can amount to substantial savings. If you’re in the market for a new mattress but hesitate to buy a model due to its sticker price, then the Fourth July is a great time to finally make that purchase.

Although some still prefer to pick out their mattress at a store, today’s buyers will find a wider selection online. Prices from online brands tend to be lower than those of their brick-and-mortar counterparts, and online shopping is a convenient and hassle-free experience for most.

In this guide to July 4th mattress sales, we’ll share product details and discount information from top online mattress brands. By using this list to guide your mattress search, you’ll be able to save some money and enjoy a great return on your mattress investment.

Best Mattress Sales

Helix

20% off

20% off sitewide + 2 free pillows with mattress purchase. Code: JULY20

7/10 – 7/12

A picture of the DreamCloud Mattress in Sleep Foundation's test lab.

DreamCloud

40% off

Get 40% off all mattresses, prices start at $499

6/20 – 7/11

Proprietary photo of the Nectar Mattress in the SleepFoundation testing lab

Nectar

Get 33% off

Save 33% on products sitewide

6/20 – 7/11

proprietary image of the winkbed

WinkBeds

$300 off

Get $300 off all mattresses

Happening now

WinkBeds

Saatva

Up to $600 off

Take up to $600 off your purchase

Happening now

SF_Brooklyn-Bedding-Signature-Hybrid-2-1536x864

Brooklyn Bedding

30% off

Save 30% sitewide. Use code: JULY30

6/30 – 7/4

Best Bedding Sales

American Blossom Linens

15% off

Save 15% with code: AMERICANMADE15

6/30 – 7/5

A picture of the Brooklinen Down Pillow in Sleep Foundation's test lab.

Brooklinen

Save 20%

Get 20% off Brooklinen products sitewide

6/28 – 7/5

A picture of the Cozy Earth Bamboo Sheet Set in Sleep Foundation's test lab.

Cozy Earth

30% off

Save 30% sitewide with code: FOURTHOFJULY (excluding cashmere & serenity silk apparel)

6/20 – 7/11

Cozy Earth

FluffCo

20% off sitewide

Save 20% on all FluffCo products

Happening now

FluffCo

Groove

33% off

Save 33% on Groove pillows

7/1 – 7/31

Groove

Hush

BOGO 50% off

Buy one set of Iced Sheets, get 50% off the second set

6/26 – 7/6

Hush

Luxome

Up to $60 off

Save up to $60 on Luxome weighted blankets

Happening now

Product Image of the Sleep Number True Temp Blanket

Sleep Number

20% off

Save 20% on all TrueTemp bedding and pillows

6/20 – 7/10

Sleepyhead Gel Topper

Sleepyhead

20% off

Save 20% on college dorm toppers with code: SF20

6/30 – 7/4

Sleepyhead

Slumber Cloud

Up to 50% off

Save up to 50% off Slumber Cloud products

Happening now

Product image of The Company Store Company Cotton Jersey Knit Sheet Set

The Company Store

Up to 30% off

Buy more, save more. Save 30% off $500+, 25% off $300+, 15% off $150+. Use promo code: JULY4

6/26 – 7/6

All Mattress Sales

Avocado

10% off

Save 10% on mattresses, use code: USA

6/27 – 7/10

Avocado

Awara

$400 off

Save $400 off each mattress

6/20 – 7/11

A picture of the Bear Elite Hybrid Mattress in Sleep Foundation's test lab.

Bear

35% off

35% off sitewide + free sleep accessories bundle with mattress purchase. Code: JULY4

6/20 – 7/17

Proprietary photo of the Birch Mattress in the SleepFoundation testing lab

Birch

20% off

20% off sitewide + 2 free pillows with mattress purchase. Code: JULY20

7/10 – 7/12

SF_Brooklyn-Bedding-Signature-Hybrid-2-1536x864

Brooklyn Bedding

30% off

Save 30% sitewide. Use code: JULY30

6/30 – 7/4

Brooklyn Bedding

Casper

20% off sitewide

Save 20% on mattresses and all other Casper products. Code: JULY423-C

7/5 – 7/12

Cocoon Chill Mattress

Cocoon by Sealy

35% off

35% off Chill Mattresses + free pillows & sheets

Happening now

A picture of the DreamCloud Mattress in Sleep Foundation's test lab.

DreamCloud

40% off

Get 40% off all mattresses, prices start at $499

6/20 – 7/11

DreamCloud

Eco Terra

Save $400

$400 off natural latex mattresses, with free shipping & returns

Through 7/10

proprietary image of the emma original hybrid

Emma

Up to 65% off

SleepFoundation readers save an additional 5% on top of Emma’s 60% off website discount with code: SF5

6/26 – 7/16

Proprietary photo of the Helix Dusk Luxe Mattress in the SleepFoundation testing lab

Helix

20% off

20% off sitewide + 2 free pillows with mattress purchase. Code: JULY20

7/10 – 7/12

Helix

Latex For Less

$600 off

Enjoy $600 off organic, natural, and hybrid latex mattresses, with free shipping & returns

Through 7/10

Proprietary photo of the Layla Hybrid in the SleepFoundation testing lab

Layla

$220 off

Save $220 on the Layla Hybrid Mattress + 2 free pillows with code: Sleepy20

Happening now

Layla

Leesa

Save up to $809

$700 off select mattresses + free mattress protector ($109 value)

Happening now

Leesa

Molecule

Up to 30% off

Save up to 30% on select items + 2 free pillows ($118 value) with any mattress purchase. Code: JULY4TH

6/14 – 7/9

Molecule

My Green Mattress

Up to $300 off

Save up to $300 on mattresses with code: Freedom

6/16 – 7/5

Proprietary photo of the Nectar Mattress in the SleepFoundation testing lab

Nectar

Get 33% off

Save 33% on products sitewide

6/20 – 7/11

A picture of the Nolah Evolution 15 in Sleep Foundation's testing lab

Nolah Sleep

30% off

Get 30% off Nolah mattresses + 2 free pillows

6/21 – 7/11

A picture of the Plank Firm Mattress in Sleep Foundation's test lab.

Brooklyn Bedding

30% off

Save 30% sitewide. Use code: JULY30

6/30 – 7/4

proprietary image of the plushbeds botanical bliss

PlushBeds

$1,250 off

Get $1,250 off mattresses + $599 in free bedding

Through 7/10

proprietary image of the puffy mattress

Puffy

Save $1,350

Get $1,350 in total savings, receive a free Luxury Sleep Bundle with mattress purchase

Happening now

Puffy

Saatva

Up to $600 off

Take up to $600 off your purchase

Happening now

Saatva

Serta

Up to $700 off

Save up to $700 on mattresses and adjustable bases

Happening now

Serta

Siena

$300 off

Save $300 on Siena mattresses

6/20 – 7/11

Siena

SweetNight

Up to 55% off

Save an extra 5% for up to 55% off mattresses and up to 65% off accessories. Use code: SLEEP

Happening now

SweetNight

Tempur-Pedic

30% off

Save 30% on TEMPUR-Cloud Mattress with code: CLOUD30

6/27 – 7/11

Tempur-Pedic

Brooklyn Bedding

30% off

Save 30% sitewide. Use code: JULY30

6/30 – 7/4

Brooklyn Bedding

Tuft & Needle

Up to $700 off

Save up to $700 on select mattresses and bed frames

Happening now

proprietary image of the winkbed

WinkBeds

$300 off

Get $300 off all mattresses

Happening now

Where to Shop for a Mattress on July 4th

Brick-and-mortar mattress stores with banners and signs advertising discounts and sales are a common sight during the July 4th holiday. Shopping at a store carries certain advantages. For example, you’ll be able to test out mattresses in person and direct your questions to knowledgeable sales staff. If you prefer the brick-and-mortar route, you can learn about sales at local establishments through newspaper advertisements, TV and radio spots, email newsletters, and social media accounts.

That said, many shoppers understandably want to avoid large crowds and indoor spaces this summer. On top of that, your local mattress stores will likely be reducing their hours of operation – and some may remain closed, depending on the COVID-19 guidelines for where you live.

Thankfully, many mattress shoppers find that buying online is more affordable and convenient. You won’t have to drive anywhere or deal with crowds, and the discounts from online brands often provide better savings than those offered at brick-and-mortar stores. Some consumers remain wary about buying a mattress online, but for many, the pros outweigh the cons.

Benefits of Online Mattress Shopping

This summer, you can avoid crowds by buying your mattress online. In addition to avoiding crowds and protecting your health, advantages of shopping with an online mattress brand include the following.

Lower Price-points

Online mattress brands often sell their mattresses at lower price-points compared to brick-and-mortar companies. This is due to higher overhead costs for the latter. Operating an establishment and employing a large in-house staff forces many store owners to charge more for mattresses. Online brands employ a smaller staff and operate few – if any – brick-and-mortar locations. They can sell their mattresses at more affordable price-points and still cover their overhead costs.

Flexible Business Hours

If you choose to buy your mattress at a brick-and-mortar store, you’ll be beholden to that establishment’s hours of operation – and in 2020, expect some mattress stores to limit their hours. Alternatively, you can buy a mattress online day or night. One thing to keep in mind: you’ll be able to purchase your mattress at any time, but most online brands restrict their live customer service via chat window to normal business hours.

Hassle-free Shopping

The salespeople at mattress stores often work on commission, so they have a vested interest in selling you a mattress the same day you visit. While most of these employees are helpful and considerate, some can be pushy in their quest to finalize your order. Comparatively, you’ll have more independence shopping for a mattress online. Many brands offer customer service web chat options if you have questions, but you’ll be able to browse different brands and models without pressure.

Wide Selection

Even at large mattress stores, the selection will be limited to beds that are currently in stock. Shopping online affords you a much broader selection since you’ll be able to visit the websites of different brands. You’ll also be able to browse pillows, bed bases, sheets, and bedding needs, as many online mattress brands also sell other types of sleep products.

Free Shipping

The vast majority of online brands offer free ground shipping within the contiguous U.S., and some also extend this to Alaska, Hawaii, and Canada. The mattress will be compressed in a box and delivered to your doorstep, so you won’t need to sign for the package or be at home when it arrives. In some cases, you’ll be able to upgrade to White Glove delivery for an affordable surcharge. This service includes scheduled delivery date and time, in-home assembly, and old mattress removal upon request.

Generous Trial and Return Policy

Since you can’t test out a mattress from an online brand before placing your order, most of these companies offer “sleep trials” of 90 nights or longer. During the trial, you’ll be able to sleep on the mattress for months on end. If you decide to return or exchange the mattress before the trial ends, the company will issue a full refund. Many online mattress brands also offer free returns, and will send couriers to retrieve and transport the mattress from your residence for donation or recycling.

How to Find the Best July 4th Mattress Deal Online

Heading into the July 4th holiday, here are some tips for finding the best deal on a high-quality mattress.

Browse Mattress Brand Websites

As Fourth of July mattress sales are unveiled, online mattress brands will decorate their websites with banners and graphics advertising their discounts. You can find details about these deals on main landing pages, as well as the product pages for individual mattresses. If you have questions about how much a discount is worth or how to apply a promotion code, reach out to the company via phone, email, or live web chat.

Buy Directly from the Brand

Online retailers and marketplaces such as Amazon.com, Walmart, and Target also offer a wide mattress selection that often includes models from top online brands. There’s a catch, though: if you order a mattress through one of these third-party sellers, you may not qualify for special customer benefits such as free shipping, a sleep trial, or free returns. Buying a mattress directly from the original seller is the safest way to ensure you’ll receive these perks, as well as special July 4th mattress deals exclusively available through the brand.

Subscribe to Online Newsletters

Many online mattress brands communicate with customers through online newsletters, which often contain exclusive information about current and upcoming discounts. By subscribing to these newsletters, you can plan ahead on your mattress purchase – but don’t forget to check your spam folder.

Request a Discount from the Company

Sometimes, the simplest way to receive a mattress discount from an online brand is to simply ask for one. These companies value their customers and may incentivize you with bonus deals in order to secure your business.

Here’s a pro tip: if you find a mattress you like, add it to your shopping cart and enter your email address but do not finalize the purchase. After a few days, the company may reach out and offer an extra discount toward your purchase.

Visit Third-Party Mattress Review Sites

Third-party mattress and sleep product review sites collect information about online mattress sales to share with their readers. You should periodically check these sites for referral codes and discount details, especially around the Fourth of July and other major shopping holidays.

Read the Fine Print

While buying a mattress online can lead to big overall savings, you should read the company’s shipping, return, and warranty policy before committing to a specific model. Understanding how these policies work can help you avoid shipping surcharges, return fees, mattress repair and replacement costs under a prorated warranty, and other added expenses down the road.