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Primary Goods is an American bedding company that offers high-quality, sustainably produced sheets at an affordable price. Originally named Smart Bedding, they were Kickstarter-funded with a campaign that shot past their initial goal within the first day thanks to an innovative “snapping” design that drew attention from across the internet.
The company focuses on bedding made from long-staple French linen, such as sheets, duvet covers, and pillow shams, though they also sell pillows and wool dryer balls. While the sheets are intended to be used together with the corresponding duvet cover — the top sheet and duvet have ten snaps on either side to stay attached — they can be purchased as a set or individually. The complete set features the duvet cover, both a fitted and top sheet, and two pillow shams, while the primary set offers only the duvet cover and top sheet.
While these sheets have drawn interest since their debut, we know that interested customers are likely to have questions about whether they live up to the hype. Below, we’ll walk you through the performance of Primary Goods sheets and explain their pros and cons, whether their snapping system works, and how to care for them if you do make a purchase.
|Complete Set||Long-Staple French Linen||Linen||$479|
|Primary Set||Long-Staple French Linen||Linen||$349|
Buying bedding can be confusing, and customers must wade through a world of different materials, designs, sizes, and colors — all with widely varying prices. Primary Goods simplifies things by selling only 100% long-staple French linen bedding, and we’ll make the process even easier by walking you through all the relevant details below.
Generally sheets are judged on the look, feel, and performance of their materials, with construction only becoming important in terms of durability. Primary Goods, however, markets their sheet sets on two points: the sustainability and comfort of their long-staple French linen, and the innovative construction of their snapping system.
Primary Goods sheets are all 100% long-staple linen, a luxurious fabric made from sustainable and eco-friendly flax sourced from Volckerinckhove, France. Available in three shades (charcoal, white, and rose) thanks to natural dyes, the sheets have a subtle sheen and linen’s characteristic textured appearance. While linen does have a crisper feel than cotton and can be prone to wrinkling, it is highly durable and grows softer with repeated washing. Linen also provides excellent temperature neutrality, as its breathability prevents clamminess or excess heat retention while still keeping sleepers warm in the winter.
The sheets are manufactured in Qingdao, China using manufacturers that have undergone vetting for ethical practices, including worker conditions. While not organic, Primary Goods bedding is OEKO-TEX certified as being free from harmful substances, and the manufacturing process is GOTS-certified as being ethical and environmentally responsible.
The snapping system involves the duvet cover and top sheet, both of which have ten snaps on each side. Once snapped together, the two pieces of bedding move together during the night to prevent the top sheet from bunching or being lost at the foot of the bed.
Our testers found that the system felt like an ordinary top sheet and duvet, as sleepers climb beneath the top sheet. They also reported that making the bed the next morning was impressively easy, as they only had to shake the paired bedding out over their bed. However, the system does require any layering blankets to be spread out over the duvet, rather than between the top sheet and the duvet.
Primary Goods prices their complete sheet set on the high end of average for a linen sheet set, which normally range from $200 to $400. However, as their set has an innovative design, is made from 100% long-staple linen — not a linen-cotton blend, which is common among budget sheet sets — and includes a duvet cover, this pricing is in line with expectations. They also offer the primary set at a lower price, making it easier for customers to purchase the two snapping pieces without extras.
Please note, neither set is available in twin or twin XL sizes.
Primary Goods Sheets Pricing
|Complete Set||Primary Set|
In addition to their sheet sets, each of the Primary Goods bedding items can be purchased separately. They also provide standard pillow cases, available only in white, that are only available as separates.
While buying a standard sheet set offers the best value, Primary Goods does offer a 25% discount to customers creating a full sheet set out of different separates. Customers who choose this option are able to mix-and-match sizes and colors as they wish, making it a great choice for those who want to layer colors or cuddle up beneath an oversized duvet.
|Fitted Sheet (x1)||Full: $139
California King: $169
|Top Sheet (x1)||Standard: $159
|Duvet Cover (x1)||Standard: $249
|Pillowcase Set (x2)||Standard: $59|
|Pillow Sham Set (x2)||Standard: $69
Primary Goods sheet sets are available only in full, queen, king, and California king sizing. The measurements on their bedding are standard, though the fitted sheets have an extra-deep pocket to easily fit on even the thickest mattresses.
Primary Goods Sheets Sizing
|Fitted Sheet||Flat Sheet||Duvet Cover||Pillowcases & Shams|
|Full||54” x 75″ x 16″||81” x 87″||87″ x 91″||20” x 28″|
|Queen||60″ x 80″ x 17″||81″ x 87″||87″ x 91″||20” x 28″|
|King||78″ x 80″ x 17″||98″ x 88″||104″ x 92||20″ x 35″|
|California King||72″ x 84″ x 18″||98″ x 88″||104″ x 92||20″ x 35″|
Primary Goods uses only natural dyes, and their sheets are available only in three shades: white, charcoal, and rose. (Pillowcases are available only in white.) Although these modern neutral shades are appealing to a wide variety of customers, those interested in patterned or more brightly colored bedding may prefer to purchase from a different company.
In our testing, the colors proved to be well-dyed and able to stand up to regular washing without fading.
|Sheet Set||Color Options|
|French Linen||White, Charcoal, Rose|
Linen is highly durable and grows softer with repeated washing, making it easy to care for as long as you treat it gently. Primary Goods suggests washing with cold or lukewarm water on the gentle cycle, as well as using a mild detergent and no fabric softener. The sheets can be washed with similarly colored lightweight clothes or undergarments, but owners should be careful not to overcrowd their machine as this may cause excessive creasing.
Most stains can be pre-treated by gently scrubbing baking soda and mild detergent into the fabric with your fingers before washing normally.
While the sheets can be fully air-dried or machine-dried, Primary Goods suggests machine-drying for ten minutes or low or medium heat before hanging them to fully dry as this prevents wrinkling. Instead of dryer sheets, Primary Goods also recommends using their wool dryer balls as a natural alternative.
Primary Goods bedding is available only through their official website. The company ships internationally, though customers are responsible for all relevant customs charges.
Primary Goods offers free shipping within the contiguous states for all orders, with varying shipping prices for international customers as well as those in Hawaii or Alaska. Orders are usually dispatched within 1-2 business days (except for items on backorder) from the company’s California fulfillment centre. Shipping times vary considerably depending on their final destination, but a tracking number is provided with each order to ensure you know when your package will arrive.
Primary Goods offers a 100-night sleep trial for their bedding. Customers are encouraged to try their new bedding for 30 nights; after that point, bedding that is used but otherwise in its original condition can be exchanged or returned for a full refund any time before the 100th night. This trial is available for sale items, but not for items marked “final sale”.
The return process is initiated by scheduling a call with the company. Customers must replace the bedding in its original packaging and are responsible for covering shipping costs. For an extra $19.99 “adoption” fee, your returned bedding will be donated to a family in need.
Primary Goods does not provide a warranty. However, customers whose sheet snaps fall off or become dislodged can contact the company for a repair kit or to send their bedding in for in-house repair.
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