The National Sleep Foundation and Merck Urge Insomnia Sufferers to Prioritize Sleep and Move Beyond Tired

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Real Life Stories of Sleep Struggles Chronicled in New Educational Program to Inspire and Support Others

KENILWORTH, N.J., Oct. 26, 2015 – The National Sleep Foundation and Merck (NYSE: MRK), known as MSD outside the United States and Canada, today announced the launch of a new educational program that highlights personal stories about sleep for four individuals from across the country. Beyond Tired highlights these individuals’ struggles and triumphs, on, as they strive to refocus on their sleep and how it fits into their busy schedules. By sharing their experiences, both the good and the bad, the program aims to motivate other insomnia sufferers to renew efforts to improve their sleep.

“Insomnia can be an isolating and frustrating condition, and a vicious cycle, because sufferers often struggle with the effects of inadequate sleep into the next day,” said David Cloud, CEO of the National Sleep Foundation. “We hope that, by following these people’s journeys, others struggling with sleep will connect with their experiences and seek help or try new things in their own lives.”

Beyond Tired documented each insomnia sufferer’s daily schedule, including sleep routines and habits, and how each person’s busy life was affected by his or her insomnia. Participants consulted with a sleep expert from the National Sleep Foundation for personalized advice; implemented new sleep tips; and documented their trials, reflections and outcomes along the way. Some ideas helped them; and, as expected, some approaches didn’t work. Some days and nights were better than others. But all four have a renewed sense of the importance of making their sleep a priority. Their personal stories have been brought to life through short videos, blog posts and photos on

  • Zac is a husband, father of two, and co-owner of a children’s theater company with his wife Tania. Zac feels his lifestyle contributes to his inability to fall asleep.
  • Jessica is a mother of two 2-year olds and realtor who struggles to stay asleep at night. She often wakes up in the middle of the night and has difficulty getting back to sleep.
  • Julie has struggled with insomnia
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